Lifecycle Marketing Manager, Email & CRM for Tin Can
Overview
Own and optimize Tin Can's email program at scale, driving engagement, retention, and revenue growth. Lead end-to-end Klaviyo campaigns from planning to automation and performance reporting. Collaborate with Growth, Brand, and Product to deliver personalized, on-brand customer communications.
What You'll Do10
- 1Build and optimize lifecycle automations in Klaviyo including welcome, abandoned cart, post-purchase, loyalty, and referrals
- 2Design and maintain email calendar to support product launches and seasonal campaigns with Shopify integration
- 3Develop segmentation strategies to improve engagement and customer lifetime value
- 4Run A/B tests on subject lines, copy, creative, offers, timing, and audience segmentation to improve metrics
- 5Collaborate with Product to translate retention strategy into post-activation flows and re-engagement triggers
- 6Prepare regular performance reports and provide insights to boost conversion, engagement, and deliverability
- 7Manage list health, acquisition, suppression, and compliance with CAN-SPAM, TCPA, and GDPR
- 8Stay current on CRM best practices and lifecycle marketing trends to uplift program performance
- 9Own end-to-end execution of campaigns ensuring brand voice remains consistent across channels
- 10Scale the program from early-stage to a mature lifecycle engine with cross-functional influence
Requirements7
- 14-6+ years in lifecycle, CRM, or retention marketing
- 2Deep, hands-on Klaviyo expertise: flows, segmentation, dynamic content, deployment, reporting
- 3Comfort working across Shopify and non-standard purchase paths
- 4Strong instincts for brand voice and ability to translate briefs into clear briefs for design
- 5Experience collaborating with design teams and pushing back when needed
- 6Analytical mindset with ability to interpret cohort, retention, and revenue data for testing roadmaps
- 7Strong written communication and organization to manage multiple flows and campaigns simultaneously
Salary Insight
$105 - $135k per year
Location
Required Skills
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