Lifecycle Marketing Strategist, Lifecycle Marketing & Growth
Overview
Lifecycle marketing strategy lead focusing on activation, engagement, and retention at scale for diverse tech clients. You will audit programs, craft journeys in top engagement platforms, and turn performance data into actionable insights. You’ll work with our Founder/CEO, campaign teams, and client stakeholders to shape strategy across multiple accounts within the first year. This hybrid NYC role blends in-office collaboration with remote work.
What You'll Do10
- 1Build and own day-to-day strategy and campaign management for multiple clients, tracking progress using project management tools and documenting decisions
- 2Lead recurring status meetings, present updates, and facilitate new requests while communicating risks and strategic pivots
- 3Architect activation and retention journeys and plan campaigns that drive measurable outcomes
- 4Audit full lifecycle marketing and CRM programs and deliver actionable recommendations for optimization
- 5Produce strategic roadmaps for lifecycle initiatives and collaborate with clients to align on goals
- 6Run and package campaign reporting and insights into clean workbooks or decks
- 7Perform exploratory data analysis on user behavior using client data and BI tools
- 8Advise clients on operational and technical work inside their engagement platform
- 9Collaborate with engineering, product, and marketing teams on migrations, data schema, and integrations
- 10Identify new business opportunities within accounts and contribute to pitches and case studies
Requirements10
- 1Must have 4+ years of B2C or B2B2C lifecycle marketing experience in media entertainment healthcare e-commerce or subscription apps
- 2Experience in a client facing or advisory capacity, agency experience welcome
- 3Hands-on experience with at least one customer engagement platform: Braze Iterable Customer.io or Klaviyo
- 4Strong writing and speaking skills able to explain complex ideas to business and technical audiences
- 5Comfort reading and editing HTML/CSS Liquid Handlebars JSON
- 6Analytical ability to interpret performance data and defend a point of view
- 7Self-sufficient with a learner mindset, organized with documentation discipline
- 8Ability to work across multiple clients and contexts, including GenAI-enhanced workflows
- 9Must be located in the New York City metro area and legally eligible to work in the United States
- 10Hybrid in-office requirement with 3 days per week in midtown Manhattan
Salary Insight
$75 - $90k per year
Location
Required Skills
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