Lifecycle Marketing Manager, Fintech Retention
Overview
Own the full customer lifecycle for FloatMe's fintech app, driving activation, engagement, and retention for a user base of over 1 million members. Report directly to the VP of Marketing and collaborate with Product, Member Experience, and Analytics teams to align strategies with product launches and member needs. This role stands out for its direct impact on member lifetime value through data-driven, multi-channel campaigns using Iterable.
What You'll Do10
- 1Design and implement an automated onboarding journey to guide new users through member activation steps.
- 2Execute win-back and re-engagement campaigns to reduce attrition among inactive or canceled members.
- 3Collaborate with Product to time marketing efforts with feature releases and product updates.
- 4Write compelling, clear copy for emails, push notifications, and in-app banners that drive user action.
- 5Manage communication calendars within Iterable to avoid message fatigue and ensure timely delivery.
- 6Oversee transactional alerts like receipts and late payment notices, ensuring compliance with financial services regulations.
- 7Deploy urgent legal or policy updates within hours, coordinating with Legal and Compliance teams.
- 8Build and maintain a rigorous A/B testing roadmap to optimize messaging, creative, and send times for conversion lift.
- 9Analyze user behavior to identify cross-sell opportunities for Marketplace products and new lending features.
- 10Monitor campaign performance, reporting insights weekly to leadership and adjusting strategy based on data.
Requirements7
- 15+ years in lifecycle marketing or customer engagement, with a strong focus on retention and segmentation.
- 2Proven experience in fintech or financial services, with a deep understanding of compliance constraints.
- 3Hands-on proficiency with Iterable or similar marketing automation platforms, including journey orchestration and A/B testing.
- 4Strong analytical skills, using data to drive campaign decisions and measure impact on activation and retention.
- 5Exceptional written communication, crafting clear, persuasive, and compliant messaging for diverse audiences.
- 6Detail-oriented project management, juggling multiple campaigns and deadlines in a collaborative environment.
- 7Aesthetic judgment to ensure all visual assets align with brand style and campaign goals.
Salary Insight
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