Email Marketing Manager - Salesforce Marketing Cloud
Overview
You will own lifecycle marketing for OnDeck, driving engagement and revenue across email and SMS. Build and deploy campaigns hands-on in Salesforce Marketing Cloud, managing a team of marketers. Partner with MarTech and Analytics to connect channel activity to lending outcomes. This role blends execution with leadership, owning the testing roadmap and channel strategy for a leading fintech.
What You'll Do8
- 1Develop lifecycle strategies across email and SMS, mapping the customer journey from acquisition to renewal and win-back.
- 2Build and deploy campaigns in Salesforce Marketing Cloud, owning segmentation, journey logic, and send cadence.
- 3Run a disciplined A/B testing program covering subject lines, CTAs, offers, and segments to drive business results.
- 4Write creative briefs and campaign copy that resonate with small business owners across industries.
- 5Partner with MarTech and MarOps to align on platform architecture and automation capabilities, translating business needs into scalable executions.
- 6Manage lifecycle forecasting, budget, and performance reporting, connecting channel activity to lending outcomes.
- 7Scale customer-centric campaigns that drive awareness, conversion, onboarding, and education about Term Loan and Line of Credit products.
- 8Collaborate with Product, Sales, Operations, Customer Service, Analytics, and Creative teams to align messaging and touchpoints.
Requirements9
- 18+ years in email marketing, lifecycle marketing, or CRM, with a track record of high-volume programs.
- 2Hands-on experience in Salesforce Marketing Cloud or comparable ESP (Braze, Klaviyo, Iterable).
- 3Disciplined A/B testing approach: know what to test, why, and how to build on learnings.
- 4Strong segmentation and data analysis skills to improve targeting and messaging.
- 5Ability to write solid creative briefs and align stakeholders.
- 6Self-motivated with ability to manage multiple campaigns and priorities.
- 7Comfortable leading teams through ambiguity and change.
- 8Bachelor's degree in Marketing, Business, Finance, or related field.
- 9Salesforce Marketing Cloud certifications a plus.
Salary Insight
$120 - $160k per year
Location
Required Skills
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