Email Marketing Specialist | Ramsey Solutions
Overview
Own the execution of high-impact email campaigns for coaching memberships and event attendance at Ramsey Solutions, a mission-driven personal finance company. You will drive lifecycle engagement, retention, and data-driven optimization using HTML, CSS, GA4, and industry-leading ESP tools. Collaborate with cross-functional marketers to grow the EntreLeadership brand and support a culture of hope and financial freedom. This role stands out for its direct influence on revenue and its on-site, flexible work culture in Franklin, TN.
What You'll Do8
- 1Build and deploy responsive email campaigns using HTML and CSS within the ESP to support coaching memberships and event attendance.
- 2Design and execute A/B tests on subject lines, content, and send times to lift open and click-through rates.
- 3Segment audiences based on lifecycle stages and behavior to deliver targeted messaging that drives engagement and retention.
- 4Analyze campaign performance in GA4 and present actionable insights to stakeholders for continuous improvement.
- 5Maintain and optimize email nurture journeys across the customer lifecycle, from onboarding to win-back.
- 6Conduct regular testing and compliance reviews to ensure all emails meet regulatory requirements (e.g., CAN-SPAM) and brand best practices.
- 7Partner with marketing leads and content teams to align email strategy with broader campaign goals and seasonal promotions.
- 8Own the email calendar for key launches, events, and product updates, ensuring timely and error-free sends.
Requirements8
- 12+ years of hands-on email marketing experience with a proven track record of campaign planning and execution.
- 2Technical proficiency in HTML and CSS for email design and troubleshooting across clients and devices.
- 3Hands-on experience with an ESP (e.g., Klaviyo, Mailchimp, HubSpot) to build, test, and deploy campaigns.
- 4Experience developing audience segments, nurture flows, and A/B tests that improve key performance metrics.
- 5Working knowledge of GA4 to track and analyze campaign success and drive data-informed decisions.
- 6Strong collaboration skills with cross-functional teams to optimize marketing effectiveness and customer engagement.
- 7Familiarity with email compliance standards and best practices, including CAN-SPAM.
- 8Passion for the mission of Ramsey Solutions and a commitment to changing the money culture.
Salary Insight
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