Salesforce Marketing Cloud Expert Texas Capital Bank
Overview
Strategic Salesforce Marketing Cloud expert leading scalable data-driven marketing solutions at Texas Capital Bank. Translate marketing goals into technical strategies and manage the SFMC platform while integrating with Salesforce and Customer Data Platform. Drive automation personalization and governance in a fast-paced agile environment.
What You'll Do11
- 1Translate marketing goals into SFMC solutions and data enablement strategies collaborating with Technology team to ensure infrastructure supports scalable campaign execution
- 2Accountable for Marketing Cloud platform solution roadmap release management and support partnering with stakeholders and product team to validate requirements
- 3Serve as business SFMC subject matter expert on automation personalization deliverability and governance bridging marketing technology and analytics teams aligning data strategies with business priorities
- 4Review current lead flow rules and prioritize key populations and audiences within the Customer Data Platform
- 5Manage Salesforce Marketing Cloud Automations and Journeys populating data from data extensions with appropriate task and event creation
- 6Lead all aspects of customer communication across email Cloud Pages and subscription lists ensuring accuracy quality and compliance
- 7Oversee business unit deployment with technology managing Salesforce Marketing Cloud pipeline leveraging multiple business units synced to Sales Cloud via Multi-Org Connector
- 8Analyze data sets define mapping and transformation logic ensure seamless ingestion and enrichment processes in SFMC
- 9Stay current on SFMC updates and industry best practices
- 10Lead in fast-paced agile environment performing additional ad hoc tasks as needed
- 11Earn BBA in business or related field demonstrating strong SQL data analysis and visualization skills using Tableau Power BI excel communication and organizational abilities
Requirements9
- 1Bachelor's degree in Computer Science Marketing Data Science or related field
- 2At least 5 years experience as Product Manager Data Product Owner or Business Analyst focusing on customer data Martech or data platforms
- 3Familiarity with Customer Data Platforms especially Data Cloud and Salesforce Marketing Cloud with solid understanding of data integration processes
- 4Experience working with CRM systems like Salesforce analytics tools such as Google Analytics Adobe Analytics and digital marketing technologies
- 5Strong proficiency in SQL data analysis and visualization platforms Tableau Power BI capable of interpreting campaign data and optimizing performance
- 6Excellent communication skills bridging technical concepts with business insights for diverse stakeholders
- 7Exceptional organizational skills planning ahead and surfacing hidden risks
- 8Ability to work at abstract level and pivot to achieve highest impact answers
- 9Commitment to investing time in understanding client needs identifying market opportunities and meeting long-term objectives
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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