Email Marketing Specialist, SFMC & Automation
Overview
You will own the end-to-end email marketing lifecycle, from segmentation to deployment, for a 3+ years contracted hybrid role in Dallas. You will work with Salesforce Marketing Cloud (SFMC) to build and execute campaigns, manage data extensions, and ensure every send meets quality standards. Our team of marketers and developers collaborates closely with global brands, giving you exposure to B2B and B2C strategies. This role stands out because it values both technical precision and creative proofreading, with occasional use of Photoshop and Illustrator for asset tweaks.
What You'll Do8
- 1Build and deploy email campaigns in SFMC using data extensions and dynamic content within the first 90 days.
- 2Segment audiences based on B2B and B2C data models, then execute targeted sends.
- 3Design and run A/B tests on subject lines, content, and send times to improve engagement.
- 4QA every email for rendering, links, and personalization before deployment.
- 5Manage campaign calendars and coordinate with stakeholders to align on messaging.
- 6Monitor campaign performance and report on open, click, and conversion metrics.
- 7Optimize email templates and workflows for scalability across multiple brands.
- 8Collaborate with designers to adjust assets using Photoshop and Illustrator when needed.
Requirements7
- 13+ years of hands-on Email Marketing and Automation experience.
- 2Strong experience with Salesforce Marketing Cloud (SFMC) including data extensions and segmentation.
- 3Proven track record of campaign deployment, testing, and QA.
- 4Detail-oriented with excellent proofreading and quality assurance skills.
- 5Experience in both B2B and B2C marketing environments or demonstrated ability to adapt.
- 6Familiarity with Photoshop and Illustrator for minor asset modifications.
- 7Ability to manage multiple campaigns simultaneously in a hybrid work setting.
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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