Lifecycle Marketing Manager, Email & SMS & ESP & Klaviyo
Overview
Own and optimize Ultra’s post purchase experiences at scale, turning first-time buyers into loyal, high-value customers. Lead onboarding, activation, habit formation, and winback programs within a data-driven lifecycle framework. Collaborate with Growth and Brand to design personalized comms and experiences that reduce churn and extend lifetime value. This hands-on role emphasizes fast iteration and measurable impact, with a path to strategic ownership of retention within a year.
What You'll Do10
- 1Build and run the full lifecycle experience on onboarding, activation, habit formation, subscription nudges, winback, and reactivation
- 2Design highly personalized onboarding journeys that meet customers where they are and drive correct product usage
- 3Treat email and SMS as core craft surfaces and deploy in-product nudges and education as needed
- 4Manage a multi-segment, multi-flow lifecycle program with precision and care
- 5Write and brief copy and creative for lifecycle comms and partner with Creative to bring flows to life
- 6Build flows and experiences end-to-end inside the ESP with segmentation, triggers, logic, and personalization
- 7Run lightweight tests across onboarding, messaging, timing, and offers and refine based on results
- 8Document and systematize workflows to ensure repeatable and scalable wins
- 9Build subscription lifecycle programs to support opt-in, save rate, and churn recovery
- 10Develop winback and reactivation flows grounded in customer motivation and timely comms
Requirements5
- 1Hands-on with Klaviyo or a comparable ESP and the ability to build sophisticated flows
- 2Strong customer-centric thinking with compelling comms tone and timing
- 3Data-literate and comfortable with dashboards and flow analytics
- 4Experience managing multiple flows and segments without loss of detail
- 5Understanding of how lifecycle work connects to churn and LTV and maintaining that view while executing
Salary Insight
Salary not disclosed in listing
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