Director of Business Development, SaaS & Payments
Overview
You will lead Meadow's outbound engine, owning a team of 10 BDRs and scaling per-SDR productivity through coaching, process, and data. Your mission is to build a world-class pipeline generation system that fuels revenue growth for our $600B higher education payments platform. You will partner with Marketing and Sales, driving tooling adoption and AI-enabled strategies to consistently produce qualified meetings. This role stands out for its mandate to double productivity without doubling headcount, reporting directly to the COO.
What You'll Do8
- 1Coach 10 BDRs daily with call reviews, 1:1s, role plays, and objection handling to raise conversion rates.
- 2Own outbound playbooks covering segmentation, ICP targeting, outreach strategy, talk tracks, and handoffs.
- 3Establish operating rhythms like campaign reviews and enablement sessions to keep the team aligned and sharp.
- 4Define KPI systems from activity to closed-won, and build dashboards in HubSpot to track progress.
- 5Forecast pipeline and capacity needs, including territory planning and quota modeling.
- 6Drive adoption of modern tooling including sequencing, call intelligence, enrichment, and scoring.
- 7Pilot AI-driven strategies for lead scoring, personalization, and call coaching to boost effectiveness.
- 8Test and iterate on messaging, channels, and sequences, then standardize what works.
Requirements6
- 15+ years leading BDR teams, with direct management of 5-10 BDRs at a startup.
- 2Track record of measurably improving per-SDR productivity metrics like meetings booked and conversion rates.
- 3Proven experience coaching and developing SDRs through feedback and mentorship.
- 4Data-first operator with experience building and iterating on dashboards in HubSpot or similar.
- 5Practical adopter of AI tools to increase BDR effectiveness, not for hype.
- 6Experience with outbound sales tools like Salesforce, Outreach, or SalesLoft.
Salary Insight
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