Demand Generation Manager, Account-Based Marketing (ABM)
Overview
You will build and own the account-based demand engine for Basis, an AI agent platform serving top accounting firms. You will own 1:1 and 1:few programs that create qualified pipeline and expand revenue across a defined set of high-value accounts. You will partner with Sales, BDRs, and Partnerships to turn deep account research into tailored outreach and events. This role combines strategic account planning with hands-on execution, reporting directly to the Head of Marketing. You will be the founding demand gen hire, shaping the ABM motion from the ground up.
What You'll Do10
- 1Build 1:1 programs for strategic accounts: conduct research, map buying committees across tax, CAS, and audit, and design tailored outreach with Sales and BDRs.
- 2Launch 1:few campaigns that reach the wider accounting firm market, using webinars, partner programs, and executive experiences to maintain relevance.
- 3Own the operations behind ABM: define account stages, track engagement signals, and create feedback loops with Marketing Ops to measure pipeline impact.
- 4Develop account plans that turn insights into coordinated plays, including custom offers, events, direct mail, and deal acceleration for priority firms.
- 5Collaborate with Events and Partnerships leads to integrate conferences, referrals, and alliances into account-based motions.
- 6Drive land-and-expand momentum by partnering with Customer Marketing to create programs that expand into new practices and buying groups.
- 7Create a repeatable engine: document templates and workflows so each program becomes faster and stronger.
- 8Align with Sales on account prioritization and outreach coordination to accelerate active opportunities.
- 9Use technical aptitude to learn Basis's AI products quickly and market credibly to sophisticated buyers.
- 10Deliver a system that compounds: every campaign, template, and workflow improves the next one's performance.
Requirements7
- 15-8 years in B2B demand generation, ABM, or field marketing, ideally at a high-growth software, AI, fintech, or technical product company.
- 2Track record of building 1:1 and 1:few programs that created qualified enterprise pipeline and helped close complex deals.
- 3Deep account planning skills: ICP definition, account selection, buying committee mapping, intent signals, and engagement strategy.
- 4History of partnering with Sales and BDR teams to prioritize accounts and coordinate outreach.
- 5Experience using events, field programs, partnerships, referrals, or alliances as part of an ABM motion.
- 6Strong point of view on marketing operations: account stages, engagement signals, measurement, and pipeline feedback loops.
- 7Technical aptitude and curiosity; ability to learn complex products quickly and market to sophisticated buyers.
Salary Insight
$150 - $225k per year
Similar open positions
Explore active roles that match your skills and interests.
Augment Code
VerifiedHead of Demand Generation at Augment Code
Augment Code seeks a senior individual contributor to lead demand generation for a technical engineering audience. You will architect and execute multi-channel campaigns that drive qualified pipeline while operating autonomously without agency constraints. This role requires deep expertise in B2B software marketing with proven ability to own end-to-end processes from audience development to performance optimization.
Userpilot
VerifiedDemand Generation Marketing Manager - Userpilot
Userpilot seeks a strategic Demand Generation Marketing Manager to design and lead high-impact campaigns for mid-market and enterprise B2B SaaS. This role drives revenue-focused initiatives across multiple channels while collaborating with cross-functional teams to achieve measurable ROI. The ideal candidate thrives in fast-paced environments and demonstrates a proven ability to scale marketing efforts.
Baseten
VerifiedSolutions Product Marketing Manager Baseten
Baseten seeks a Solutions Product Marketing Manager to lead enterprise and industry go-to-market strategy. The role defines and owns the enterprise deal playbook and buyer enablement while collaborating with cross-functional teams. This position drives large complex deals across Financial Services and Health & Life Sciences sectors.
Signalfire
VerifiedDemand Generation Manager - VC Backed Startups
SignalFire seeks Demand Generation Managers to build and scale revenue programs at VC-backed startups. This role offers visibility to exclusive early-stage opportunities without public listings. Ideal candidates own multi-channel campaigns that generate pipeline and revenue while driving top-of-funnel awareness.
Mintmcp
VerifiedFounding Growth Marketer, B2B Dev Tools & AI Infrastructure
You own how MintMCP grows, turning heavy inbound into measurable, repeatable pipeline across both self-serve and sales-assist motions. You drive positioning for a technical buyer and own demand gen across SEO, AEO, paid, and content, plus outbound and lifecycle. You report to the CEO and work with the GTM team in person in the SF Bay Area. You orchestrate a fleet of agents to handle repeatable work, so one marketer covers more ground than a traditional team. This role is for a senior growth marketer who sets the message, picks high-leverage bets, and instruments the funnel, then runs it with agents.
Openai
VerifiedData Scientist B2B Demand Generation Growth Measurement
We are seeking a Data Scientist to lead measurement experimentation and decision science for B2B demand generation. The role involves defining metrics scaling experiments and building AI-native workflows to drive revenue growth. This position requires deep expertise in causality and multi-touch attribution. The ideal candidate will partner with cross-functional teams to transform marketing data into actionable insights.