Sr Data Analyst, Data Analytics & Visualization
Overview
The Senior Data Analyst will own data analytics and storytelling at scale for Crossmedia US. You will transform raw data into engaging visuals, support media investment decisions, and guide clients toward data driven outcomes. You will work with New Business, Strategy, and Account teams in a hybrid office and remote setup. This role emphasizes practical data cleansing, visualization, and collaborative problem solving to inform media strategy.
What You'll Do7
- 1Build data visualizations and dashboards to translate client questions into actionable insights.
- 2Design measurement frameworks and dashboards that demonstrate impact and incrementality for campaigns.
- 3Analyze demographic, psychographic, and behavioral data to profile audiences and guide targeting.
- 4Assess media channel performance, coverage, and budget allocation to optimize media mix.
- 5Lead brand health deep dives and competitive analyses to inform strategy and reporting.
- 6Support the media team by interpreting historical performance and identifying opportunities for efficiency.
- 7Communicate findings clearly to non technical stakeholders and clients to drive decisions.
Requirements6
- 12-3 years of experience in the marketing analytics space
- 2Experience creating data visualizations and dashboards to support media investment decision making
- 3Past use of media research tools such as YouGov MRI Simmons Scarborough GWI Vivvix Pathmatics or Nielsen Media Impact
- 4Hands on experience with MMM MTA experimentation or brand lift studies
- 5Knowledge of statistical techniques including multivariate regression optimization clustering forecasting
- 6Familiarity with programming languages such as R Python dbt SQL
Salary Insight
$75 - $95k per year
Location
Required Skills
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