Manager Marketing Analytics Data Analyst
Overview
Manager, Marketing Analytics owns cross-channel performance dashboards for a Dallas-based brand portfolio, driving investment decisions across frames and lenses. You partner with Marketing and Finance to translate raw data into actionable insights, shaping $50M+ in annual spend. You lead a 5-person analytics team, reporting directly to the VP of Strategy. This role offers exposure to executive decision-making and ownership of the BI roadmap.
What You'll Do6
- 1Build Tableau dashboards that track marketing ROI and budget allocation across brands and frames.
- 2Design SQL queries to pull campaign data from Google Analytics, Facebook Ads, and CRM platforms.
- 3Lead quarterly business reviews with marketing leadership, presenting insights on investment efficiency.
- 4Drive automation of recurring reports using Python and Airflow to cut manual effort.
- 5Partner with data engineering to improve data quality and schema design for marketing tables.
- 6Own the insights calendar, delivering weekly updates on KPI trends and anomalies.
Requirements6
- 15+ years in marketing analytics or data analysis roles.
- 22+ years managing analysts or data scientists.
- 3Expert in SQL and Excel; working knowledge of Python or R.
- 4Hands-on with Tableau or Power BI.
- 5Strong understanding of marketing metrics: ROI, CAC, LTV.
- 6Bachelor's degree in Statistics, Mathematics, Economics, or related field.
Salary Insight
$35 - $37k per year
Similar open positions
Explore active roles that match your skills and interests.
Globalchannelmanagement
VerifiedMarketing Analytics Mgr
Lead the business intelligence strategy for eyewear brands driving market insights through advanced analytics. Own the development of dashboards and reports that inform strategic decisions across product lines. Shape the analytical framework for campaign optimization and budget allocation while collaborating with cross-functional teams to deliver actionable recommendations.
CareerDepot
VerifiedSenior Analyst Marketing Analytics
Lead strategy for quantifying paid marketing impact across the full customer funnel. Map user journeys from paid media touchpoints to offline sales while integrating online behavior with offline data. Collaborate with Media Finance and Operations to design growth strategies using SQL and Tableau to maximize marketing ROI.
DVA DaVita Inc.
VerifiedDirector Marketing & Communications Analytics DaVita
Leads integrated analytics and measurement capability to drive experience insights and strategic decisions. Owns analytics products and governance while collaborating with cross-functional teams. Creates clear narratives linking data to business outcomes.
Collabera LLC
VerifiedSenior Analyst Marketing & Customer Intelligence
Own SQL and Tableau analysis for marketing and customer data at scale. Drive the Voice of Customer program through win/loss analysis and NPS. Partner with product marketing to shape messaging. This role combines analytics with customer insight to influence growth.
U.S. Bank National Association
VerifiedMarketing Campaign Analyst, B2B SaaS & Demand Generation
Lead marketing campaign initiatives that integrate campaign requirements data and business needs to drive effective strategies. Collaborate with internal and external partners to develop execute and monitor campaigns ensuring compliance with company standards. Owner of campaign analytics presenting findings to enable data driven decisions. Works independently with strong analytical communication and project management skills.
Analytics Lead Partner Marketing Google Cloud
The Analytics Lead Partner Marketing role at Google Cloud focuses on designing and implementing partner marketing analytics strategies. This position drives performance measurement frameworks and business reporting while collaborating with cross-functional teams to uncover actionable insights. The ideal candidate will lead data-driven decision making and translate complex findings into strategic recommendations for senior leadership.