Director Marketing & Communications Analytics DaVita
Overview
Leads integrated analytics and measurement capability to drive experience insights and strategic decisions. Owns analytics products and governance while collaborating with cross-functional teams. Creates clear narratives linking data to business outcomes.
What You'll Do24
- 1Build the analytics and measurement capability
- 2Establish an integrated experience engagement retention measurement framework
- 3Design and develop executive scorecards dashboards analytical datasets
- 4Lead hands-on analysis using SQL Python and BI tools
- 5Own KPI architecture governance metrics hierarchies
- 6Create integrated performance narrative synthesizing multiple signals
- 7Improve executive decisions through recurring scorecards and deep dives
- 8Lead digital experience analytics evaluating acquisition engagement content
- 9Define lifecycle KPIs audience journey reporting test designs
- 10Evaluate paid-media cross-channel effectiveness allocate budgets
- 11Measure brand trust reputation communications outcomes
- 12Own SEO/GEO and AI-visibility measurement establish reporting
- 13Advance experimentation analytical maturity build test-and-learn roadmap
- 14Govern analytics layer data quality business logic metric calculations
- 15Define data technology requirements translate use cases
- 16Lead measurement council prioritize analytics intake across functions
- 17Build and lead analytics team set accountability standards
- 18Protect data apply privacy security compliance responsible AI
- 19Require education bachelor's advanced degree 8+ years experience
- 20Proficiency in SQL Python Power BI Tableau experience
- 21Design governing executive dashboards self-service analytics products
- 22Connect marketing communications performance to business outcomes
- 23Version control reproducible workflows data-quality testing
- 24Familiarity with web analytics CRM media cloud data AI visibility
Requirements16
- 1Bachelor’s degree in analytics statistics economics marketing communications research related field advanced degree preferred
- 28+ years progressive experience in marketing digital analytics leadership
- 3Advanced hands-on proficiency in SQL querying joining transforming data
- 4Hands-on proficiency in Python data preparation automation statistical analysis forecasting
- 5Experience building analytics measurement capabilities in complex matrixed organizations
- 6Ability to define and govern executive dashboards scorecards self-service products
- 7Demonstrated experience with Power BI Tableau or equivalent BI platform
- 8Advanced fluency in KPI design web digital analytics CRM lifecycle measurement
- 9Experience with paid-media measurement experimentation incrementality attribution forecasting
- 10Familiarity with SEO/GEO generative AI visibility measurement and AI-assisted analytics
- 11Proven executive communication reducing complex evidence into concise recommendations
- 12Experience defining requirements governing IT Enterprise Data Finance agencies without ownership
- 13Healthcare regulated industry privacy-sensitive communications background preferred
- 14Education and professional development commitment required
- 15Version control reproducible analytical workflows data-quality testing knowledge transfer
- 16Knowledge of web analytics CRM media cloud data AI visibility and version control best practices
Salary Insight
$115 - $183k per year
Location
Required Skills
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