Marketing Analytics Mgr
Overview
Lead the business intelligence strategy for eyewear brands driving market insights through advanced analytics. Own the development of dashboards and reports that inform strategic decisions across product lines. Shape the analytical framework for campaign optimization and budget allocation while collaborating with cross-functional teams to deliver actionable recommendations.
What You'll Do7
- 1Drive the business intelligence of eyewear brands focusing on frames and lenses through interactive dashboards supporting marketing initiatives
- 2Act as strategic partner to brand managers and directors by creating monthly business reviews for executive leadership
- 3Identify performance gaps and recommend corrective actions through deep-dive diagnostic analysis
- 4Manage end-to-end budget planning and optimization including forecasting marketing initiative outcomes and ROI calculations
- 5Lead data harmonization efforts ensuring accuracy across finance sales operations and IT systems
- 6Optimize marketing campaigns and product launches by co-designing customer segmentation strategies with sales and marketing managers
- 7Analyze data patterns to uncover trends and drive hypothesis testing that improves decision-making processes
Requirements6
- 15+ years building ETL pipelines with Spark and Airflow
- 2Proficiency in Microsoft Excel and the full Microsoft Suite
- 3Data manipulation and visualization tools including Tableau SQL Business Objects or similar BI platforms
- 4Bachelor's degree in Marketing Economics Data Analytics Management Science Engineering Management Industrial Engineering Mathematics or Finance
- 5Strong communication skills to present findings to executive leadership
- 6Intellectual curiosity to explore data challenge traditional approaches and validate assumptions
Salary Insight
$81 - $83k per year
Location
Required Skills
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