Marketing Strategy & Insights Manager, B2B Market Research
Overview
You will own EDCO's marketing insights function, transforming research, customer insights, and performance data into executable strategy. Building this program from the ground up, you will define repeatable research processes and reporting standards. You'll collaborate with Marketing leadership and cross-functional teams, presenting data-driven recommendations that shape growth. This role offers the chance to create best practices in a thriving manufacturer, with a clear path to influence company-wide decisions.
What You'll Do8
- 1Build a competitive intelligence program, tracking key competitors and market shifts to inform business planning.
- 2Design and launch a voice of customer program, including interview cadence and guides, to uncover customer needs and themes.
- 3Analyze marketing performance data across channels, identifying trends and recommending insight-based actions to improve campaign effectiveness.
- 4Develop forecasting models for sales, revenue, and product adoption, supporting growth decisions with predictive insights.
- 5Construct executive dashboards for KPI monitoring, performance review, and decision support.
- 6Research product opportunities using competitive and customer insights, aiding new product ideation and stage gate reviews.
- 7Produce compelling data stories for Marketing leadership, translating complex findings into clear recommendations.
- 8Identify risks to KPI achievement and propose mitigation strategies based on data analysis.
Requirements10
- 1Bachelor’s degree in Marketing Research, Data, Analytics, or related field, or equivalent experience.
- 25+ years in marketing research, data, or analytics, with a B2B background preferred.
- 3Proven ability to transform quantitative and qualitative data into executive-level recommendations.
- 4Experience presenting to senior and executive leadership.
- 5Comfort building scalable research and reporting processes from the ground up.
- 6Strong voice of customer discussion and relationship-building skills.
- 7Business acumen to connect insights to commercial growth opportunities.
- 8Ability to influence cross-functional stakeholders with well-supported analysis.
- 9Strong organizational skills with the ability to manage multiple projects.
- 10Proficiency in project timeline creation and deadline management.
Salary Insight
$95 - $120k per year
Location
Required Skills
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