Marketing Insights Analyst, Qualtrics & Market Research
Overview
Own the end-to-end market research and consumer insights function at Vega Consulting Solutions, driving qualitative and quantitative studies for a major client in the consumer goods sector. You will architect surveys in Qualtrics, synthesize findings into executive presentations, and influence product and marketing strategy. You will join a team of three researchers, reporting to the Senior Insights Manager, and work closely with brand, product, and data science teams across Morris Plains, NJ. This 6-month contract role stands out for its direct impact on launch decisions and a fast-paced, collaborative environment.
What You'll Do8
- 1Design and program complex surveys using Qualtrics, including advanced logic, quotas, and reporting.
- 2Write questionnaires and discussion guides that uncover deep consumer behavior and attitudes.
- 3Manage the full research lifecycle from vendor coordination to data collection and analysis.
- 4Apply quantitative methods to interpret survey data, build dashboards, and present actionable insights.
- 5Collaborate with cross-functional teams to translate business questions into research designs.
- 6Synthesize findings into clear narratives and visual presentations for stakeholders.
- 7Conduct ad-hoc analysis to support segmentation, concept testing, and brand tracking.
- 8Ensure research timelines and quality standards are met for our Fortune 500 client.
Requirements7
- 13-5+ years in market research, consumer insights, or UX research.
- 22-3+ years of hands-on Qualtrics survey programming.
- 3Proven ability to design questionnaires and discussion guides.
- 4Strong quantitative research and survey design expertise.
- 5Excellent communication and presentation skills.
- 6Experience with consumer goods or retail industries is a plus.
- 7Must reside within commuting distance to Morris Plains, NJ.
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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