Associate Director Analytics, Retail & Media Measurement
Overview
Lead analytics for retail and media initiatives at a data driven agency at scale. Own client storytelling, measurement architectures, and analytics governance while guiding a growing analytics team. Collaborate with cross functional partners to turn data into actionable growth strategies for retailers and brands. You will differentiate via rigorous measurement, strategic insights, and responsible AI practices.
What You'll Do10
- 1Lead client analytics engagements translating complex measurement into clear actionable insights
- 2Mentor and supervise a team of analysts and managers ensuring quality and timely outputs
- 3Design and interpret MMM, incrementality tests, and causal analyses focused on retail media decisions
- 4Partner with CMOs, growth, and finance to translate analytics into budget and strategy decisions
- 5Oversee cross functional collaboration with media, data engineering, and strategy teams to ensure trusted analytics across the organization
- 6Maintain deep knowledge of Google, Meta, Amazon retail media, and CTV platforms and apply findings to client recommendations
- 7Establish and enforce standards for test design, model assumptions, validation, and documentation
- 8Provide credible hands on guidance while scaling analytic capabilities across multiple client engagements
- 9Communicate performance results and testing results to non technical stakeholders with business implications
- 10Lead with a focus on responsible AI, privacy, and ethical data usage within analytics practice
Requirements7
- 17+ years of experience in media analytics or marketing analytics
- 2Hands on experience leading analytics in a retail or retail focused environment
- 3Strong client facing experience with the ability to simplify complex concepts and influence decisions
- 4Deep knowledge of leading digital marketing platforms including Google YouTube Meta Amazon retail media networks and CTV/video platforms
- 5Experience running MMM incrementality tests and causal analyses tied to media investment decisions
- 6Applied statistical fluency regression time series Bayesian concepts power analysis confidence intervals bias
- 7Proven ability to build and manage analytics teams and deliver high quality work
Salary Insight
$110 - $140k per year
Location
Required Skills
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