.png?1728399549)
Senior Field Marketing Manager Public Sector Financial Services
Overview
Lead field marketing for Public Sector and Financial Services driving demand generation at scale. Head of North America Industry Field Marketing reports to VP. Build yearly industry demand generation plan collaborate with GTM leaders to achieve pipeline and revenue goals. Design and execute strategic marketing campaigns across diverse tactics. Scale demand creation with partners leveraging expertise. Collaborate globally to adapt campaigns for sector-specific needs. Enable sales and partner teams on campaigns and key messages. Lead demand generation reporting using analytics to drive corrective actions. Establish regular reporting cadence with marketing and sales. Optimize marketing budget to accelerate pipeline and assess ROI.
What You'll Do11
- 1Build the yearly industry demand generation plan in collaboration with North America sales leaders
- 2Design and execute strategic marketing campaigns across a broad mix of tactics
- 3Evaluate and select key industry events and roundtables for participation
- 4Design and execute Celonis-hosted webinars and in-person events to reach prospects and customers
- 5Scale demand creation with partners leveraging their expertise to increase awareness and create pipeline
- 6Collaborate with global digital marketing team to execute campaigns via email LinkedIn and other digital channels
- 7Work cross-functionally to create campaigns-in-a-box for Public Sector and Financial Services specific use cases
- 8Collaborate with global campaigns team to leverage and adapt global campaigns for sector-specific marketing
- 9Work with corporate marketing and go-to-market teams to plan and host flagship Process Intelligence events
- 10Enable Public Sector and Financial Services sales BDR and partner teams on campaigns key messages and marketing programs
- 11Lead demand generation reporting using marketing analytics to drive corrective action and establish regular reporting cadence
Requirements11
- 17+ years experience in B2B Demand Generation or Field Marketing positions
- 2Degree in marketing communications business or related field
- 3Proven track record of working with sales partner teams and customer success teams
- 4Experience marketing to the Public Sector preferred
- 5Knowledge of modern marketing best practices including persona-centric demand generation marketing automation pipeline acceleration demand generation funnel
- 6Proven track record using tactics like influencer networks industry association partnerships account-based marketing events digital email and partner marketing
- 7Ability to think strategically prioritize tasks execute with attention to detail meet deadlines
- 8Experience with Marketing Automation Salesforce.com
- 9Energetic high performer willing to take initiative and be resourceful
- 10Creative thinker adept at working on multiple projects simultaneously in fast-paced environment
- 11Excellent presentation skills confident communication with senior-level sales VPs
Salary Insight
$98 - $169k per year
Location
Required Skills
Similar open positions
Explore active roles that match your skills and interests.
Axis Communications
VerifiedSenior Field Marketing Coordinator Northeast
Strategic Field Marketing Leader driving brand awareness and pipeline growth across the Northeast. Owns end-to-end marketing initiatives and collaborates with corporate strategy to deliver localized impact. Seeking a candidate who excels in data-driven decision making and cross-functional leadership.
iManage
VerifiedGlobal Director of Field and Partner Marketing
Lead global field and partner marketing across North America Latin America EMEA Asia Pacific. Own and elevate field and partner marketing while building high-performing teams. Drive pipeline generation accelerate revenue and deepen customer relationships at scale. Establish scalable processes and strategic plans empowering regional leaders.
captivateiq
VerifiedSenior Manager Events & Field Marketing
CaptivateIQ seeks a Sr. Manager to own field marketing and event programs driving pipeline and revenue. You will lead conferences, executive programs, and partner events while collaborating with Demand Generation and Sales to create integrated go-to-market initiatives. This role focuses on measurable outcomes such as meetings pipeline and revenue influence.
Connor Group, Inc.
VerifiedSenior Manager, Field & Integrated Marketing Programs
Own the flagship event portfolio for IPO and Private Equity markets, driving 62% of pipeline from field events. Lead a team of Event Coordinators and partner with Business Development to execute integrated campaigns that nurture and convert C-level prospects. This role combines strategic planning with hands-on execution for 2,000+ global brands.
8100 United States - Genesys Cloud Services, Inc.
VerifiedField Marketing Manager West Enterprise
Genesys North America Integrated Marketing seeks a rock star marketer to own the West Enterprise segment. The Field Marketing Manager serves as primary liaison between Sales and Marketing. This role drives regional growth engine for enterprise customer experience solutions across the West. It connects sales priorities with integrated marketing execution shaping how enterprise buyers discover and adopt solutions.
Diligent Corporation
VerifiedField Marketing Manager Fed/State Diligent Corporation
We seek a Field Marketing Manager to lead planning and execution of marketing programs driving customer engagement and regional business priorities. This role manages field marketing initiatives partners cross-functional teams ensures alignment with target audience needs and organizational goals. Strong project management skills sound business judgment and ability to translate market opportunities into effective measurable programs. The position contributes to optimizing campaign performance supporting stakeholder collaboration and field marketing success.