Senior Brand & Events Manager, B2B Marketing & Events
Overview
You will own the brand and events strategy at FloHawks Plumbing + Septic, a multi-site B2B services company in Dallas. You will strengthen market positioning, drive awareness, and execute targeted events that generate pipeline and deepen customer engagement. You will collaborate with growth, creative, HR, training, operations, and sales teams to ensure consistent brand expression. This high-visibility role blends strategic brand leadership with hands-on execution in a dynamic B2B environment.
What You'll Do10
- 1Define and execute a brand strategy that sharpens differentiation and supports business growth objectives.
- 2Apply brand standards across internal and external channels, ensuring consistent messaging and visual identity.
- 3Monitor competitor positioning and industry trends to refine the brand strategy continuously.
- 4Embed brand messaging into internal communications, onboarding, training, and leadership announcements.
- 5Strengthen employee alignment so teams consistently represent the brand promise.
- 6Plan and execute high-impact events including trade shows, conferences, webinars, and customer programs.
- 7Build event strategies that directly drive lead generation, customer retention, and revenue growth.
- 8Partner with growth and sales teams to integrate event programs with campaign initiatives.
- 9Oversee development of brand content, presentations, sales materials, and executive messaging.
- 10Establish KPIs for brand awareness, event ROI, and campaign effectiveness; report insights.
Requirements10
- 110+ years in brand management, corporate communications, or B2B marketing.
- 2Proven record managing brand campaigns, internal communications, and large-scale B2B events.
- 3Strong understanding of employee communications, buyer journeys, and multi-channel marketing.
- 4Experience collaborating with HR, operations, executive leadership, and sales teams.
- 5Excellent writing, presentation, and stakeholder management skills.
- 6Strong project management skills with ability to manage multiple priorities.
- 7Analytical mindset with experience measuring brand and campaign performance.
- 8Bachelor's degree in Marketing, Communications, Business, or related field.
- 9Experience in enterprise services, facilities, industrial, or multi-site B2B industries.
- 10Experience with CRM, marketing automation, intranet, and internal communications platforms.
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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