Sales & Marketing Director, Senior Living & Revenue Growth
Overview
The Sales & Marketing Director will own the facility marketing plan at a Lifespark Senior Living Community and drive revenue across Assisted Living, Independent Living, and Memory Care. You will lead strategy, research customer needs, and coordinate campaigns with the local leadership team. This role blends community engagement, public speaking, and data analysis to grow occupancy and strengthen market presence. What makes this role unique is the opportunity to impact residents’ lives while shaping multi-channel marketing in a healthcare setting.
What You'll Do10
- 1Build and execute the facility strategic marketing plan to increase revenue
- 2Design and implement short term and long term goals based on market research
- 3Identify new sales opportunities by analyzing customer requirements and competitor strategy
- 4Plan and manage all aspects of the sales process from inquiries to tours and closings
- 5Direct promotion of marketing materials and manage campaign finances
- 6Review and adhere to the department budget and monitor performance
- 7Communicate with staff and residents through articles, newsletters, and notices
- 8Educate medical professionals about new projects and services
- 9Provide data driven insights by collecting and summarizing trends for leadership
- 10Maintain marketing database and ensure timely follow up with prospects
Requirements10
- 1Experience in sales and marketing, public relations, or advertising
- 2Experience in healthcare is preferred
- 3Proficient ability to analyze, develop, and execute a marketing plan to drive revenue
- 4Ability to manage multiple projects concurrently
- 5Experience with multimedia campaigns
- 6Exceptional telephone and communication skills and a passion for senior adults
- 7Proficient computer skills including email
- 8Ability to maintain regular attendance and comply with safety and health requirements
- 9Must pass post-employment physical and background checks as required
- 10Willingness to adhere to Lifespark policies and contribute to quality initiatives
Salary Insight
$60 - $75k per year
Location
Required Skills
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