Sales Manager, Senior Living & Community Outreach
Overview
Sales leadership role focused on driving occupancy for a senior living community. Lead and mentor a team to convert inquiries into residents while building trusted relationships with families. You will set campus strategies, analyze metrics, and partner with marketing to maximize digital and community leads. This role stands out with a people-first culture and strong emphasis on mentorship and community impact.
What You'll Do10
- 1Build and manage a high performing sales team to achieve occupancy targets
- 2Drive discovery calls and personalized tours to convert inquiries into residents
- 3Own campus occupancy metrics and analyze conversion rates and lead sources to adjust strategies
- 4Lead community liaisons, oversee hiring, training, and performance management
- 5Develop campus specific sales action plans based on market trends and competitor activity
- 6Maintain CRM data integrity and deliver accurate reporting
- 7Cultivate referral partnerships with healthcare providers and community leaders
- 8Collaborate with marketing to maximize digital leads and coordinate campus events
- 9Conduct market analysis and adjust outreach to improve move-in rates
- 10Represent the organization with integrity, inclusion, and resident-centered care
Requirements5
- 1Minimum of 2 years in sales, preferably in Senior Living or Healthcare
- 2Proven leadership experience with a track record of meeting occupancy goals
- 3Proficiency in CRM software and relationship-based selling
- 4Exceptional interpersonal skills for connecting with seniors and referral partners
- 5Strong communication and team mentorship abilities
Salary Insight
Salary not disclosed in listing
Location
Required Skills
Similar open positions
Explore active roles that match your skills and interests.
EB Care at Englewood LLC
VerifiedCommunity Relations Coordinator, Senior Living Sales
You will own the sales pipeline for a 200+ unit senior living community, driving occupancy from inquiry to move-in. You partner with the Director of Community Relations and Executive Director to hit occupancy goals and build a waitlist. You manage the CRM lead tracking system, coordinate events, and tour prospective residents. Your work directly impacts the community's reputation and financial health. This role demands a blend of hospitality, sales acumen, and operational precision.
Cima Senior Living
VerifiedDirector of Sales - Assisted Living
Lead community sales and marketing initiatives to secure full occupancy and build a waitlist. Drive growth through strategic marketing and branding while mentoring a sales team. Foster compassionate relationships with seniors and families. Align all activities with CIMA Senior Living’s cultural pillars.
Shawnee Hills Senior Living
VerifiedSales Director, Senior Living & Occupancy Growth
Own occupancy growth at a Spectrum retirement community in Kansas City, driving end-to-end sales strategy that sustains a full community. You’ll build referral relationships, guide families through emotionally complex decisions, and partner with Operations to ensure smooth move-ins. This role blends consultative sales with data-driven pipeline management, backed by a culture that values compassion and hard work.
HeartLands Senior Living Village at Ellicott City
VerifiedDirector of Sales, Senior Living
Own all community sales efforts at HeartLands Senior Living Village, driving occupancy and revenue across a 150+ unit campus in Ellicott City. You lead the full sales cycle from discovery to closing, using the company's Sales Playbook to convert leads. You build referral networks through external outreach and partner with the Executive Director and Regional Sales Leadership to align on goals. This role offers a base salary of $75,000-$82,500 plus commission, with 10%-20% travel and a flexible leadership schedule.
Sonnet Hill Senior Living
VerifiedCommunity Relations Director Sales & Outreach Sonnet Hill Senior Living
Lead sales initiatives to attract new residents while ensuring resident satisfaction. This role combines strategic outreach with operational excellence to drive growth and maintain community standards.
Cogir Senior Living
VerifiedSales Performance Specialist - CA
Cogir Senior Living seeks a dynamic Sales Performance Specialist to drive occupancy growth and revenue across its CA communities. This traveling role supports the Community Relations Director and focuses on strategic marketing and tenant satisfaction.