Director of Sales - Assisted Living
Overview
Lead community sales and marketing initiatives to secure full occupancy and build a waitlist. Drive growth through strategic marketing and branding while mentoring a sales team. Foster compassionate relationships with seniors and families. Align all activities with CIMA Senior Living’s cultural pillars.
What You'll Do11
- 1Own and execute sales and marketing strategies to achieve budgeted occupancy and maintain a waitlist.
- 2Conduct tours delivering personalized experiences that convert leads into engaged prospects.
- 3Maintain an up‑to‑date CRM database tracking prospect interactions and pipeline metrics.
- 4Partner with operations, dining, and enrichment teams to ensure seamless community experiences.
- 5Analyze market trends and adjust tactics to exceed occupancy targets.
- 6Lead daily stand‑up meetings to review prospect status and sales pipeline progress.
- 7Train and mentor sales staff focusing on relationship building and revenue generation.
- 8Collaborate with external partners to expand referral networks and generate high‑quality leads.
- 9Manage sales budgets and report variances to senior leadership.
- 10Serve as a member of the community emergency response team and uphold professional conduct standards.
- 11Participate in MOD rotations and perform all duties as directed.
Requirements10
- 1Bachelor’s degree in Sales Marketing Business or related field or equivalent experience.
- 2Minimum 2 years sales management experience in senior living or multi‑unit settings.
- 3Proven record of achieving occupancy and revenue goals.
- 4Strong leadership and team‑building abilities with excellent organizational skills.
- 5Reliable transportation for commuting and prospect home visits.
- 6Flexibility to work evenings and weekends as needed.
- 7Deep understanding of senior living sales processes and CRM tools.
- 8Experience with Microsoft Office and CRM platforms for data analysis.
- 9Ability to commute from Houston TX 77030.
- 10High school diploma required; 4 years Microsoft 365 experience preferred.
Salary Insight
$77 - $80k per year
Location
Required Skills
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