Sales Director, Senior Living & Occupancy Growth
Overview
Own occupancy growth at a Spectrum retirement community in Kansas City, driving end-to-end sales strategy that sustains a full community. You’ll build referral relationships, guide families through emotionally complex decisions, and partner with Operations to ensure smooth move-ins. This role blends consultative sales with data-driven pipeline management, backed by a culture that values compassion and hard work.
What You'll Do8
- 1Build a repeatable sales process that converts inquiries into move-ins within the first 90 days
- 2Develop referral partnerships with healthcare professionals, placement agencies, and community groups to generate qualified leads
- 3Manage the full sales cycle from initial contact to final agreement, using CRM tools to track every interaction
- 4Analyze occupancy trends and conversion metrics in Excel to adjust strategy weekly
- 5Forecast sales activity and report performance to regional leadership, ensuring accurate data entry
- 6Guide families through tours, pricing discussions, and contract signing with empathy and clarity
- 7Collaborate with Operations to coordinate move-in logistics and resident onboarding
- 8Represent the community at local networking events and professional meetings
Requirements7
- 12+ years of proven sales experience in senior living, healthcare, hospitality, or consultative sales
- 2Passion for serving older adults and improving their quality of life
- 3Strong relationship-building skills with ability to navigate emotional conversations
- 4Data-savvy: experience analyzing conversion metrics and market data
- 5Proficient in Microsoft Office and CRM platforms (e.g., Salesforce, HubSpot)
- 6High School diploma required; Bachelor's degree preferred
- 7Valid driver's license and reliable transportation
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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