Senior Director of Sales, Senior Living
Overview
As Senior Director of Sales at Conservatory at Champion Forest, you will lead sales operations and strategy to achieve occupancy and revenue goals for a 15,000+ unit senior living organization. You will coach a team of Directors of Sales and Sales Associates, analyze performance, and drive a consistent, customer-focused sales process. Partner with the Executive Director and regional leaders on pricing and tactical plans. This role offers a base salary of $80k-$85k plus commission, with total compensation potential of $130k+ annually.
What You'll Do10
- 1Lead the community sales team by providing coaching, accountability, and direction to Directors of Sales and Sales Associates.
- 2Execute the company's Sales Playbook and ensure compliance with sales systems and processes.
- 3Achieve sales targets by overseeing inquiries, tours, conversions, and move-ins.
- 4Analyze competitive market conditions and develop tactical strategies to maintain a competitive edge.
- 5Build and maintain referral networks, conduct outreach, and represent the community at professional events.
- 6Partner with the Executive Director and Regional Sales Leaders on sales strategy, pricing, and tactical plans.
- 7Evaluate sales performance weekly, coach sales associates, and drive CRM data integrity and reporting.
- 8Collaborate with executive and regional leadership on competitive analysis, revenue optimization, and NOI contribution.
- 9Oversee the move-in process to ensure a smooth transition for residents and families.
- 10Track KPIs, prepare forecasts, and present performance updates to leadership.
Requirements7
- 1Bachelor’s degree in Business Administration, Marketing, or related field.
- 25+ years of experience in senior living sales/marketing with at least 2 years in a leadership role.
- 3Proven success in achieving occupancy and revenue targets.
- 4Strong supervisory and coaching skills with the ability to manage multiple sales team members.
- 5Excellent communication, presentation, and relationship-building skills.
- 6Proficiency with Microsoft Office and CRM systems.
- 7Strong analytical ability with experience in competitive market analysis.
Salary Insight
$80 - $85k per year
Location
Required Skills
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