Texas Instruments
Texas InstrumentsVerified Source

Product Marketing Engineer Texas Instruments

Onsite · Dallas, Texas
Posted August 12, 2026
payroll

Overview

Drive DINs to DWINs to grow NR while maintaining profitability. Maintain close relationships with top tier one customers and the respective account managers to understand opportunities. Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers. Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM). Review competitive landscape and building strategies to address gaps. Interface with customers and TI field sales/applications to support DINs. Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc. Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.

What You'll Do8

  • 1Drive DINs to DWINs to grow NR while maintaining profitability
  • 2Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
  • 3Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
  • 4Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
  • 5Review competitive landscape and build strategies to address gaps
  • 6Interface with customers and TI field sales/applications to support DINs
  • 7Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
  • 8Collaborate and communicate product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch

Requirements10

  • 15+ years building ETL pipelines with Spark and Airflow
  • 23 years relevant experience
  • 3Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
  • 4Strong verbal and written communication skills
  • 5Ability to quickly ramp on new systems and processes
  • 6Demonstrated strong interpersonal analytical and problem-solving skills
  • 7Ability to work in teams and collaborate effectively with people in different functions
  • 8Ability to take the initiative and drive for results
  • 9Strong time management skills that enable on-time project delivery
  • 10Prior experience in automotive marketing, systems or application role

Salary Insight

Salary not disclosed in listing

Location

Typeonsite
LocationDallas, Texas

Required Skills

Electrical EngineeringProduct PositioningGo-to-Market StrategyCompetitive AnalysisCustomer EngagementCommunication SkillsAnalytical SkillsTeam CollaborationTime ManagementAutomotive Marketing
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