Product Marketing Manager - InnovateIQ
Overview
You will own how DarcyIQ and our Forward Deployed Engineering (FDE) services are positioned, launched, and sold in the market. DarcyIQ is our AI platform that automates the entire consulting lifecycle — from first client call through scoping, proposal creation, and hand-off to delivery. Your role transforms deep technical offerings into compelling stories that drive demand. This position blends product marketing expertise with hands-on experience delivering GTM strategies for embedded engineering services. The ideal candidate thrives in fast-paced environments and drives measurable business impact.
What You'll Do11
- 1Craft and continuously refine positioning value propositions and messaging frameworks across DarcyIQ's six product modules and Forward Deployed Engineering service line
- 2Develop GTM strategy for Forward Deployed Engineering positioning embedded engineering services alongside DarcyIQ and channel partners for mid-market and enterprise AWS customers
- 3Own end-to-end GTM for new DarcyIQ features and module releases — from beta through GA and post-launch optimization
- 4Build sales enablement assets including pitch decks battlecards objection-handling guides demo scripts and ROI calculators for both DarcyIQ and FDE services
- 5Maintain competitive intelligence across AI sales-enablement proposal automation embedded engineering and partner ecosystem tooling producing battlecards and win/loss analyses
- 6Source write and promote customer case studies and success stories demonstrating validated outcomes with specific metrics
- 7Develop thought-leadership content such as blog posts whitepapers and webinar scripts establishing authority in AI-powered consulting and embedded engineering
- 8Serve as the voice of the market translating customer interviews win/loss data and competitive analysis into actionable roadmap recommendations
- 9Define and track KPIs including adoption usage growth pipeline contribution win-rate lift enablement asset utilization and time-to-market
- 10Lead cross-functional GTM launches involving product engineering sales and marketing teams
- 11Position DarcyIQ and FDE as complementary solutions emphasizing consultative selling approach
Requirements12
- 15+ years product marketing experience in B2B SaaS enterprise software AI/ML platforms or developer-tooling companies
- 2Proven ability to translate complex technical products into clear market narratives with writing samples or portfolio
- 3Demonstrated track record building sales enablement programs that measurably improved win rates deal velocity or seller confidence
- 4Experience leading cross-functional GTM launches involving product engineering sales and marketing teams
- 5Strong analytical mindset comfortable with data metrics and evidence-based decision making
- 6Excellent written and verbal communication skills presenting to executive audiences and industry analysts
- 7Bachelor's degree in Marketing Business Computer Science or related field or equivalent experience
- 8Familiarity with AWS partner ecosystem including AWS Partner Network programs ACE co-sell AWS Marketplace funding programs or Partner Central certification or willingness to obtain within 90 days
- 9Background in consulting MSP or professional services industry understanding consultative sales motion
- 10Experience with embedded engineering staff augmentation or managed services go-to-market motions
- 11MBA or technical Master's degree preferred
- 12Experience with marketing automation platforms CRM analytics tools such as HubSpot Marketo Salesforce Amplitude Google Analytics Tableau
Salary Insight
Salary not disclosed in listing
Location
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