Principal Product Marketing Manager - AI Studios
Overview
Founding Principal Product Marketing Manager shaping how the industry understands our GenAI-enabled creative platform. Lead product marketing strategy for AI Studios from the ground up. Drive perception across Amazon MGM Studios AWS and creative industry. Credibility in AI content-creation industry required.
What You'll Do9
- 1Own the platform`s core positioning and value proposition defining what it is who it`s for and why it matters.
- 2Track fast-moving landscape articulate where we lead and where we are heading evolve the story as market and capabilities change.
- 3Aggregate competitive intelligence customer and creator needs industry trends into coherent marketing strategy and point of view.
- 4Build definitive narrative and asset portfolio versioned for distinct audiences executive artist technical and model-focused.
- 5Drive awareness and demand across internal Amazon and external stages converting broad interest into durable pipeline of engagement.
- 6Represent platform credibly in high-stakes rooms equip senior leaders with framing competitive answers and visual aids.
- 7Partner with Business Development and go-to-market teams to shape positioning for customer segments over time.
- 8Create mechanisms that let product marketing scale as the function grows force-multiplying impact through creative partners and broader team.
- 9Collaborate closely with cross-functional counterparts including Product Management UX Design Engineering Applied Science and Creative teams.
Requirements11
- 15+ years building ETL pipelines with Spark and Airflow
- 23-5 seasons leading product marketing initiatives
- 39+ years professional non-internship marketing experience
- 4Experience communicating results to senior leadership
- 5Experience using data and metrics to drive improvements
- 6Experience building executing and scaling cross-functional marketing programs
- 7Experience driving direction and alignment with cross-functional teams
- 8Hands-on fluency creating content with generative-AI tools
- 9Preferred experience creating GTM initiatives at scale
- 10Preferred experience working cross-functionally across marketing product management analytics UX and research
- 11Preferred experience and credibility in the AI content-creation or media-production industry
Salary Insight
$170 - $230k per year
Location
Required Skills
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