Product Marketing Lead - OpenAI
Overview
Senior Product Marketing Lead at OpenAI defines how our models and products connect to specific lines of business and industries. Sets strategy for segmentation opportunity sizing portfolio choices and narrative relationships. Builds differentiated narratives and activation plans for priority industries. Creates durable systems for use cases demonstrations customer evidence ROI stories and executive narratives. Translates strategy into launches campaigns field plays partner motions executive programs content events and enables adoption across customer journey. Aligns senior stakeholders across Product Research go-to-market and Marketing around coherent portfolio strategy.
What You'll Do6
- 1Set product marketing strategy across priority lines of business and industries including segmentation opportunity sizing portfolio choices and functional sector narratives
- 2Define how OpenAI helps core business functions transform their work grounded in buyer practitioner insights messaging workflows adoption paths and proof
- 3Create narratives and activation plans for priority industries considering distinct buyers operating models trust requirements partners and market dynamics
- 4Develop use cases demonstrations customer evidence ROI stories and executive narratives that demonstrate value
- 5Translate strategy into launches campaigns field plays partner motions executive programs content events and enablement spanning the customer journey
- 6Align senior stakeholders across Product Research go-to-market and Marketing around coherent portfolio strategy
Requirements5
- 112+ years of experience in product marketing industry marketing solutions marketing enterprise go-to-market or adjacent technical marketing disciplines
- 2Successfully set strategy across complex product portfolios multiple audiences and cross-functional teams
- 3Lead through influence building alignment among senior peers in ambiguous rapidly changing environments
- 4Translate models APIs platforms and business products into credible value for executives IT leaders developers practitioners and buyers in regulated environments
- 5Built positioning use-case libraries launch systems customer-proof programs field plays campaigns and feedback loops that improved adoption and commercial outcomes
Salary Insight
$374 - $415k per year
Location
Required Skills
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