Marketing Manager, Energy & Utility Programs
Overview
You will own the full marketing strategy for Tri-State Energy, a 40-year-old engineering-driven energy solutions provider, driving brand awareness, customer acquisition, and revenue growth across utility programs. You will lead a high-performing team, collaborate with sales, operations, and executives, and manage the marketing budget to maximize ROI. This role stands out for its direct impact on decarbonization initiatives and the chance to shape marketing in a growing, technical industry.
What You'll Do8
- 1Build a comprehensive strategic marketing plan that aligns with business objectives and drives measurable growth in brand awareness, customer acquisition, and revenue.
- 2Drive the execution of client projects from blueprint to completion, ensuring alignment with client specifications and project goals.
- 3Lead and mentor the marketing team, fostering a culture of creativity and accountability.
- 4Oversee the preparation and timely delivery of RFP responses, ensuring accuracy and adherence to client requirements.
- 5Develop and execute digital marketing campaigns using SEO, PPC, and social media to engage and grow the audience base.
- 6Refine brand positioning and messaging across all channels, crafting compelling narratives that resonate with target audiences.
- 7Manage marketing vendors and budgets, allocating resources effectively to maximize ROI and adjust strategies as needed.
- 8Track and analyze market trends using Google Analytics and CRM data to optimize strategies and report on performance.
Requirements10
- 14-8 years of experience in marketing, with at least 2 years in a lead role.
- 2Bachelor's degree in Marketing, Business Administration, Communications, or related field (Master's preferred).
- 3Experience with RFPs, brand management, social media, digital marketing, and content marketing.
- 4Proven ability to manage marketing projects, personnel, and vendors to drive messaging.
- 5Knowledge of market trends in lighting, construction, and contracting best practices.
- 6Experience with energy, sustainability, engineering, construction, and utility programs desired.
- 7Strong proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook), Adobe Acrobat, Photoshop, InDesign, and Illustrator.
- 8Must reside in New Jersey.
- 9Strong analytical, written, and verbal communication skills, with attention to detail and ability to multitask.
- 10Self-starter with the ability to work independently and in a team environment with multiple deadlines.
Salary Insight
$85 - $110k per year
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