Market Development Director AFL Telecommunications LLC
Overview
The highly strategic and analytical Market Development Director is a strategic leader responsible for defining the long-term direction of the business unit. The role is structured around three core pillars: Competitive Intelligence and Market Landscape Emerging Technologies and Innovation Go to Market strategy The Director leads global market sizing growth and segmentation strategic positioning and value proposition development for the Business Unit. This role requires a deep understanding of market dynamics competitive intelligence technology trends and customer insights to develop and lead business unit growth strategy. The Director reports to the business unit leader works cross-functionally with Product Management Technology Engineering and across regions to drive differentiated growth.
What You'll Do22
- 1Define and analyze global market segments and competitive landscape identifying growth drivers and competitive industry dynamics
- 2Develop and maintain comprehensive segmentation models based on customer needs behaviors applications and value drivers
- 3Monitor shifts in industry dynamics and emerging markets to support strategic planning and innovation and emerging technologies roadmaps
- 4Build and maintain a robust intelligence framework to inform proactive decision-making
- 5Collaborate with regional business teams to validate segmentation and ensure portfolio relevance
- 6Identify adjacent markets and technologies that present growth opportunities or threats and develop strategies for engagement or mitigation
- 7Develop differentiated strategic positioning for core and adjacent markets based on appropriate frameworks
- 8Define and refine strategic positioning for key products and solutions across prioritized segments and geographies
- 9Partner with stakeholders to identify and articulate good strategy versus bad strategy clarity of objective leverage of strength and focus of effort
- 10Craft compelling and differentiated value-propositions and market messaging that aligns with the brand customer needs and market opportunities
- 11Ensure consistency in positioning across marketing campaigns sales enablement and corporate communications
- 12Identify and assess emerging technologies innovation trends and disruptive developments shaping the industry
- 13Translate technology evolution into strategic opportunities for the business aligning innovation with market needs and growth priorities
- 14Define Long term innovation priorities and support roadmap development in partnership with product and technology teams
- 15Engage with ecosystem partners startups and industry leaders to capture early insights and foster innovation pipelines
- 16Evaluate technology-driven risks and opportunities to ensure proactive positioning and long-term competitiveness
- 17Lead the creation of customer-centric value propositions for global and regional markets translating technical capabilities into business outcomes
- 18Work cross-functionally with Product Management Engineering Sales and Technology to articulate clear economic and technical value for the customer
- 19Tailor value propositions by segment industry and customer persona
- 20Execute global and regional go-to-market strategies by providing market insights segmentation priorities and messaging guidance
- 21Align market strategy with business objectives and growth targets for key regions and product portfolios
- 22Collaborate with regional business teams to ensure execution aligns with strategic direction
Requirements10
- 15+ years building ETL pipelines with Spark and Airflow
- 23-5 seasons leading market segmentation initiatives
- 37-10 years experience in market research and business analytics preferably in the B2B industry with strong technical and strategic skills
- 4MBA preferred
- 5Specific experience in optical networking telecommunications or related technical acumen
- 6Strong analytical skills proficiency in Excel PowerPoint Tableau and SQL
- 7Demonstrated leadership abilities and strong project management skills
- 8Excellent communication and presentation skills with the ability to influence stakeholders in a dynamic fast-paced environment
- 9Experience managing or contributing to projects in a global environment
- 10Working conditions include office-based work environment and international travel as needed
Salary Insight
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