Director of Sales and Marketing, Fiber Broadband
Overview
You will own the full revenue engine for a fiber broadband provider in Dallas, driving subscriber growth across residential, SMB, and enterprise segments. You will build and scale the sales organization from the ground up while aligning marketing strategies with network expansions. Reporting to executive leadership, you will shape pricing, partnerships, and go-to-market plays in a build-from-scratch environment. This role demands a telecom veteran who can turn market insight into measurable revenue.
What You'll Do8
- 1Develop and execute a comprehensive sales strategy to drive subscriber growth across MDU, residential, SMB, and enterprise segments.
- 2Build, lead, and scale a high-performing sales organization with inside sales, field sales, and channel partners.
- 3Establish KPIs, forecasts, and pipeline management processes to ensure consistent revenue attainment.
- 4Identify and close strategic partnerships with MDU owners, developers, municipalities, and channel partners.
- 5Own integrated marketing strategies including digital, field marketing, brand, and community engagement.
- 6Drive demand generation campaigns for new market launches and network expansions using CRM and automation platforms.
- 7Optimize customer acquisition funnels, CAC, and lead conversion metrics with a data-driven approach.
- 8Align go-to-market plans with operations, network, and product teams for seamless market entries and pricing strategies.
Requirements8
- 18–12+ years of sales and/or marketing leadership in telecom, ISP, or fiber sectors.
- 2Proven track record of driving revenue growth in high-growth or startup environments.
- 3Experience selling fiber, broadband, or network solutions to residential, MDU, or enterprise customers.
- 4Strong leadership experience building and managing sales and marketing teams.
- 5Deep understanding of telecom sales cycles, channel models, and infrastructure-driven go-to-market strategies.
- 6Hands-on experience with CRM and marketing automation platforms like Salesforce or HubSpot.
- 7Data-driven mindset with strong analytical and forecasting capabilities.
- 8Excellent communication, leadership, and cross-functional collaboration skills.
Salary Insight
Salary not disclosed in listing
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