Integrated Marketing Manager, Consumer Tech & Brand Campaigns
Overview
Own the end-to-end execution of global brand campaigns for Google's Health and Home products, driving awareness and consideration at scale. You will bridge creative vision and technical execution, managing agencies, budgets, and cross-regional partners. This role sits at the intersection of marketing and AI, shaping how consumers interact with helpful technology. You will directly influence campaign impact in a fast-moving, innovation-driven environment.
What You'll Do7
- 1Lead the end-to-end strategy and execution of global brand campaigns, including asset development, agency management, and budget oversight.
- 2Collaborate with EMEA and APAC partners to adapt campaign assets for regional cultural nuances and market needs.
- 3Drive the integration of influencers and creators into campaign moments to extend reach and authenticity.
- 4Develop the global media strategy and execute US-based media buys across digital, social, and traditional channels.
- 5Manage cross-functional teams to ensure seamless campaign launch from brief to production to post-campaign analysis.
- 6Monitor campaign performance and budgets, adjusting tactics in real-time to maximize ROI.
- 7Foster retail partnerships to amplify campaign visibility and drive in-store and online conversions.
Requirements8
- 1Bachelor's degree or equivalent practical experience.
- 26+ years in consumer marketing, communications, PR, or content development for brand campaigns, influencer marketing, or content partnerships.
- 3Proven experience with multi-channel marketing campaigns, program managing timelines and cross-functional collaboration.
- 4Strong agency management skills, including briefing, feedback, and quality control.
- 5Experience managing cross-functional projects from concept to launch, with a focus on delivering results.
- 6Experience using market research and performance metrics to optimize campaign execution.
- 7Experience with AI productivity tools to solve complex business problems.
- 8Consumer tech experience preferred with a strong understanding of product positioning.
Salary Insight
$141 - $205k per year
Location
Required Skills
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