Brand Manager, Healthcare Technology & Brand Awareness
Overview
As Brand Manager, you will own Aledade's brand awareness campaigns, solutions positioning, and co-branding initiatives, partnering with the Director of Brand Strategy on the Communications Team. You will drive cross-functional execution with internal and external partners, scaling brand governance and asset workflows through AI tools such as ChatGPT and Claude. Your work will directly elevate Aledade's visibility in the healthcare technology sector, with a focus on measurable ROI and data-driven optimization. This role offers the chance to shape brand strategy at a mission-driven company while working remotely across US time zones.
What You'll Do7
- 1Lead the development and execution of brand awareness campaigns, from creative concept to multi-channel distribution.
- 2Oversee campaign budgets, track performance metrics and ROI, and use AI analysis to extract actionable insights for optimization.
- 3Partner with cross-functional stakeholders to position new solutions like Assist and Turnkey, using generative AI for rapid prototyping and copy variations.
- 4Serve as the primary contact for co-branding requests, evaluating fit with brand-first mindset and flagging risks or expansion opportunities.
- 5Define and implement brand guidelines, managing incoming requests and optimizing workflows for consistency.
- 6Conduct regular brand audits and compliance monitoring, training teams on AI-driven governance tools to maintain consistency.
- 7Support brand awareness research and pulse monitoring, gathering quantitative and qualitative evidence to inform decisions.
Requirements8
- 15-7 years of experience in brand management or partnership marketing.
- 2Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- 3Hands-on experience with generative AI tools like ChatGPT or Claude for brand operations, testing, or creative direction.
- 4Proven ability to manage vendor relationships and external partnerships.
- 5Strong project management skills, handling multiple initiatives simultaneously.
- 6Exceptional written and verbal communication skills.
- 7Demonstrated knowledge of brand management principles and best practices.
- 8Preferred: experience in healthcare, technology, or B2B industries; familiarity with Monday.com or digital asset management systems.
Salary Insight
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