Integrated Marketing Manager Health and Home Marketing
Overview
Lead end-to-end strategy and execution of global brand campaigns for Health and Home team. Own campaign development from concept to launch while monitoring performance budgets and retail partnerships. Drive multi-channel marketing initiatives and collaborate cross-functionally to deliver results.
What You'll Do11
- 1Manage end-to-end strategy and execution of global brand campaigns including asset development and agency management
- 2Collaborate with EMEA and APAC partners on campaign development and support US media execution
- 3Lead integration of influencers and creators into campaign moments
- 4Collaborate cross-functionally to facilitate GTM initiatives
- 5Own influencer and creator collaboration and sustain marketing momentum
- 6Develop global media strategy and coordinate with internal/external partners
- 7Drive multi-channel marketing campaigns and analyze performance metrics
- 8Utilize AI productivity tools to solve complex problems and streamline workflows
- 9Analyze market research to optimize campaign execution
- 10Operate in fluid environment with minimal supervision
- 11Demonstrate creativity and passion for emerging technology trends
Requirements10
- 1Bachelor's degree or equivalent practical experience
- 26 years experience in consumer marketing communications public relations or content development
- 3Experience managing agency relationships
- 4Experience managing cross-functional or cross-team projects
- 5Preferred experience leading campaign and media plan development from brief to production
- 6Familiarity with AI productivity tools for problem solving
- 7Consumer tech experience with product positioning knowledge
- 8Understanding of global regional and local dynamics
- 9Creative sensibility and ability to operate in fluid environments
- 10Excellent written communication and organizational skills
Salary Insight
$141 - $205k per year
Location
Required Skills
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