Health Tech Commercial Leader, BD & Growth Strategy
Overview
Health Technology Commercial Leader at BD will shape growth initiatives across emerging care models and digital health channels. You will lead end-to-end commercial strategy, from consumer insights to ecosystem partnerships, driving rapid experimentation and scalable capabilities. Join a cross-functional team that blends strategy, marketing, and business development to turn insights into action. This role offers a chance to influence how BD shapes new care delivery and technology-enabled services.
What You'll Do10
- 1Build end-to-end commercial strategy with segmentation, value propositions, channel strategy, and ecosystem orchestration
- 2Drive commercialization and scaling of new offerings, including DTC and digitally enabled channels
- 3Own market sizing, revenue projections, and growth opportunities for the business case
- 4Design rapid experimentation cycles (MVPs, pilots, A/B tests) to validate models and GTM approaches
- 5Define and build new capabilities for emerging care models including digital engagement and customer acquisition
- 6Bring external perspectives from consumer and digital health to accelerate innovation
- 7Identify and manage strategic partnerships critical to new business models
- 8Co-create solutions with partners across digital platforms, providers and channel players
- 9Orchestrate ecosystem stakeholders to deliver integrated, patient-centric experiences
- 10Lead cross-functional teams to translate strategy into actionable plans with rapid test-and-learn
Requirements10
- 1BS/BA in business, science, marketing, or health care required
- 27–10+ years of relevant experience in commercial strategy, global marketing, or business development within healthcare or medtech
- 3Demonstrated experience launching and scaling new products, services, or platforms in patient-centric or DTC models
- 4Experience in non-traditional channels such as digital health, at-home testing, consumer health, or service-based delivery
- 5Proven track record leading early-stage or ambiguous initiatives with commercial strategy responsibility
- 6Experience engaging with external partnerships and ecosystems to enable new business models
- 7Strong strategic and commercial acumen with ability to design end-to-end GTM models
- 8Exceptional communication and storytelling skills for executive leadership
- 9Deep customer orientation translating human needs into value propositions and experiences
- 10Experience with behavioral insights and real-world data to inform strategy and performance
Salary Insight
$166 - $266k per year
Location
Required Skills
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