Growth Manager SEM International, B2B SaaS & Paid Search
Overview
Own international paid search strategy across Google, Bing, and regional engines to drive scalable pipeline growth at Rippling. Lead end-to-end SEM execution, experimentation, and budget optimization while partnering with BU Growth leads, Analytics, and Marketing Operations. Transition SEM ownership from external agency to in-house operations and establish rigorous processes for global expansion. Work at the intersection of strategy, analytics, and execution to unlock growth in highly competitive markets.
What You'll Do8
- 1Build and own end-to-end paid SEM strategy for international markets and hit pipeline targets with efficient budget allocation
- 2Develop market-specific growth plans accounting for local demand, language localization, and regional search engine nuances
- 3Drive experimentation by delivering quarterly roadmaps based on product-market hypotheses and competitive dynamics
- 4Partner with BU stakeholders to align on priorities, performance trends, and the roadmap for scaling International SEM
- 5Adopt advanced Google Ads capabilities including PMAX, audience strategies, AI Max, and smart bidding approaches
- 6Improve the full SEM growth loop by collaborating with CRO, web, and product marketing to boost landing page relevance and conversion rate
- 7Collaborate with Analytics, Finance, Sales, CRO, and channel teams to uncover growth opportunities aligned with business priorities
- 8Lead the transition of day-to-day campaign management from an external agency to internal ownership
Requirements8
- 14–8+ years of hands-on SEM or Performance Marketing experience, ideally in B2B SaaS
- 2Deep expertise in Google Ads and Microsoft Ads with experience in targeting, bidding, tracking, reporting, and architecture
- 3Track record managing multi-million dollar budgets and optimizing toward pipeline metrics
- 4Strong analytical skills with ability to build roadmaps, size opportunities, and tell a performance story using tools like SQL or BI tools
- 5High-agency mindset with the ability to move fast, prioritize ruthlessly, and iterate without waiting for perfect information
- 6Excellent cross-functional communication skills to run working sessions and present results to leadership
- 7Bonus: experience with CAPI server-side tracking, offline conversions, value-based bidding, and international SEM
- 8Experience with regional search engines and using AI tools for workflow automation
Salary Insight
$140 - $175k per year
Location
Required Skills
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