Senior Paid Search Manager, B2C Growth & Analytics
Overview
Senior Paid Search Manager will own and optimize TurboTenant's Google and Bing search ecosystem at scale, driving profitable new user signups and landlord-facing conversions. You will lead strategy, testing, and collaboration across marketing and product to unlock growth and operational excellence. This role blends data storytelling, aggressive experimentation, and cross-functional influence to differentiate TurboTenant in the proptech space.
What You'll Do10
- 1Build and own Google Ads and Bing Ads campaigns across multiple brands to maximize profitable user acquisition
- 2Lead campaign expansion and testing, optimize bidding algorithms, ad copy, and quality scores to scale budgets and hit growth goals
- 3Partner with marketing and product teams to refine lead loops and improve landlord and tenant conversion funnels
- 4Collaborate with Google and Bing reps for custom reporting and access to exclusive beta programs
- 5Translate complex channel data into clear insights showing paid search impact on the broader business
- 6Drive reporting and analytics to ensure data accuracy and enable data-driven decision making
- 7Own testing plan and execution cadence to continuously improve ROAS and CPA
- 8Coordinate with cross-functional teams to drive feature adoption and integration of paid search insights
- 9Advocate for AI-forward workflow improvements to accelerate campaign execution and analysis
- 10Maintain strong stakeholder communication and transparency around performance and learnings
Requirements8
- 14+ years of experience owning Paid Search for B2C companies with a proven track record of profitable revenue growth
- 2Demonstrated experience scaling monthly budgets over $300k
- 3Strong data ownership and ability to build complex analyses with clear, concise communication
- 4Collaborative and agile mindset with willingness to test new ideas and work cross-functionally
- 5Foundational knowledge of Google Ads conversion tracking and offline conversion imports
- 6Experience with AI tools for productivity and data analysis is preferred
- 7Advanced experience with Google Tag Manager for custom event tracking and conversion setup
- 8Hands-on exposure to residential real estate or landlord/tenant domains is a major plus
Salary Insight
$115 - $130k per year
Location
Required Skills
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