Founding Head of GTM
Overview
Lead go-to-market strategy and brand positioning from inception at an early-stage ambient AI startup. Shape voice narrative and growth engine from beta to launch while operating in a hybrid San Francisco office with flexible remote days.
What You'll Do5
- 1Design funnel logic sequence beta-to-launch phases and mix channels including founder-led outreach KOL activation community platforms and product launch platforms
- 2Build brand narrative voice and positioning from scratch identify angles that make product thesis land and validate early-adopter audience
- 3Construct working beta acquisition funnel measure conversion by channel and reallocate effort based on results
- 4Direct and coach any GTM or marketing personnel in player/coach capacity leading without splitting
- 5Create repeatable GTM and brand playbook for team scalability
Requirements5
- 1Own GTM execution and brand/positioning end-to-end for startup launch seed to Series A/B stage full stack not single focus
- 2Demonstrate ability to build and optimize multi-channel beta-to-launch acquisition funnels with channel-level conversion analysis
- 3Develop brand narrative positioning from scratch resonating with early-adopter audiences
- 4Experience as 0→1 hire navigating high ambiguity in early-stage startup environments
- 5Ability to build awareness and brand equity simultaneously from zero in competitive markets
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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