Field & Partner Marketing Manager, West Region & Enterprise IT Marketing
Overview
As a Field & Partner Marketing Manager you will own regional demand generation campaigns and event experiences at scale, partnering with field sales ABM content and partners to move prospects through the funnel. You will measure, analyze, and optimize content and programs to maximize pipeline and MQLs. This role blends strategic planning with creative execution and cross-functional collaboration to drive regional growth.
What You'll Do10
- 1Build and execute field and partner marketing event plans aligned to KPIs to meet pipeline targets
- 2Partner on designs, spaces, and content for awareness and demand gen with vendors and team members
- 3Align marketing with sales to synchronize campaigns and events with strategy and priorities
- 4Manage high-touch engagements for executives and practitioners
- 5Identify success metrics and provide updates via SFDC dashboards and post-mortem analyses
- 6Collaborate with field and channel sales to develop regional marketing plans
- 7Maintain budgets and MDF distribution with frugal ROI in mind
- 8Run data analysis from past events to inform future investments
- 9Assist with company store purchases and event logistics/shipping
- 10Secure speakers and oversee content material creation for events
Requirements10
- 18+ years in channel and field marketing
- 2Experience in enterprise security, IT networking, or cloud software marketing
- 3Proven B2B channel marketing campaign experience
- 4Experience planning virtual and in-person regional events and conferences
- 5Experience managing field marketing events and post-event outreach in the US
- 6Developed collaborative relationships with field sales
- 7Experience with marketing automation platforms (HubSpot, Eloqua, Marketo) and CRM tools (SFDC)
- 8Strong planning, project management, and organizational skills
- 9Proficiency in data analytics and budget management
- 10Willingness to travel 15-20% and 3+ days onsite in San Jose CA
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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