Field Marketing Manager, B2B Tech & Regional Events East US
Overview
Field Marketing ownership of regional events and campaigns in the US East to drive demand for a Work AI platform. You will partner with marketing and sales to plan and execute field events, executive programs, and ABM activities for target personas in innovative companies. Work cross-functionally with sales, product, and customer success to maximize engagement and pipeline. This role offers exposure to enterprise events, partner programs, and multi-channel campaigns with significant regional impact.
What You'll Do10
- 1Build and execute regional field programs including trade shows, conferences, webinars, and customer events to generate qualified pipeline
- 2Manage event logistics from venue selection to vendor coordination and on-site execution Event Technology and measurement tools
- 3Develop pre-event during-event and post-event marketing plans to maximize engagement and ROI Marketing Automation Sales Enablement
- 4Collaborate with sales to identify regional opportunities and translate insights into campaigns ABM Data Analysis
- 5Foster relationships with stakeholders across sales product and customer success to ensure program alignment and impact
- 6Communicate ongoing marketing activity performance and next steps with the West sales team
- 7Provide sales with up-to-date materials messaging and training to equip the field for success
- 8Coordinate partner programs and executive events to extend reach and influence
- 9Track ROI and learnings to refine future regional strategies and events
- 10Represent the brand with professional conduct and ensure compliance with enterprise standards
Requirements10
- 1Bachelor’s degree in Marketing Business or related field
- 24+ years of experience in B2B field marketing or events preferably in tech
- 3Proven track record planning and executing successful marketing events and campaigns
- 4Strong project management skills with ability to manage multiple projects simultaneously
- 5Excellent written and verbal communication skills
- 6Proficiency in marketing automation tools and CRM systems (e.g., Marketo Splash Salesforce)
- 7Ability to analyze data and derive actionable insights
- 8Willingness to travel within the West region up to 50%
- 9Location: remote East US or hybrid NYC office
- 10Compensation knowledge: base salary range $120,000 - $170,000 with potential variable compensation equity and benefits
Salary Insight
$120 - $170k per year
Location
Required Skills
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