Field Marketing Manager, B2B SaaS & Events
Overview
The Field Marketing Manager owns CADDi's field and event marketing motion across North America, driving 25+ annual events from strategy to on-site execution. You will partner with sales leadership to set KPI goals, generate qualified pipeline, and ensure each event has a clear pre, on-site, and post-game plan. This senior IC role manages a logistics contractor during peak periods and coordinates a complex vendor ecosystem. You will be the primary architect of how CADDi shows up in trade shows, industry conferences, executive dinners, association events, and owned programs. What makes this role unique is your end-to-end ownership of a high-volume calendar and cross-functional collaboration that directly impacts pipeline.
What You'll Do13
- 1Build end-to-end Trade Show & Event Program Management across a 25+ event calendar
- 2Design pre-game briefs and post-game reports for every event and lead pre/post meetings with sales
- 3Own vendor ecosystem including booth vendors, AV, freight, print, and agency partners
- 4Direct a logistics contractor during high-volume periods and align deliverables across events
- 5Negotiate contracts and manage approvals through legal and finance workflows
- 6Lead customized 1-pager production and coordinate with content and design teams for account-specific materials
- 7Manage event inventory including merchandise, signage, and experiential assets
- 8Partner with sales to assign the right AEs and BDRs to each event and ensure goals are clear
- 9Actively manage industry association memberships and leverage networks for co-marketing opportunities
- 10Plan and execute executive engagement events and customer entertainment programs
- 11Coordinate cross-functionally to ensure on-brand, timely event materials and activations
- 12Design multi-channel promotional campaigns to drive attendance and engagement for each event
- 13Coordinate with marketing teams to ensure pre, on-site, and post-event plans
Requirements10
- 16 years of field marketing or event marketing experience in a B2B SaaS environment
- 2Experience managing a high-volume annual event calendar across multiple cities and formats
- 3Demonstrated ability to manage external vendors and direct contractors or agency partners
- 4Proven pipeline impact from field programs with quantifiable lead numbers and pipeline contribution
- 5Budget ownership experience including vendor contract negotiation and approvals
- 6Strong cross-functional communication with sales, design, content, finance, and legal
- 7Proficiency in HubSpot or equivalent MAP and Salesforce or equivalent CRM
- 8On-site availability in Chicago and travel up to 45%
- 9Preferred: background in manufacturing, supply chain, or industrial SaaS
- 10Experience planning executive or customer entertainment events alongside a field sales team
Salary Insight
$120 - $130k per year
Location
Required Skills
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