Director of Sales, Specialty Coffee Wholesale
Overview
As Director of Sales at 8th & Roast, you own the wholesale growth strategy for a Nashville-based specialty coffee leader with three cafes, airport and hotel partnerships, and a nationwide wholesale program. You lead a sales team, build high-value partnerships, and drive revenue targets while collaborating with Marketing, Production, and Customer Support. This role blends hands-on selling, data-driven planning, and project management in a values-driven company focused on sustainability and quality. You report directly to the CEO and have the autonomy to shape the sales organization's future.
What You'll Do8
- 1Define and execute a comprehensive wholesale sales strategy using Bigin and Shopify to track pipeline and revenue.
- 2Recruit, coach, and manage a high-performing sales team, setting clear KPIs and accountability metrics.
- 3Build and maintain relationships with top wholesale partners, negotiating contracts and pricing in coffee and food service.
- 4Lead new product development from concept to launch, managing cross-functional projects with clear milestones.
- 5Track and analyze sales performance with CRM tools, delivering weekly and monthly metrics to leadership.
- 6Drive year-over-year revenue growth by identifying target markets and prioritizing customer segments.
- 7Foster collaboration across teams to ensure alignment on messaging, inventory, and customer satisfaction.
- 8Use forecasting models to predict trends and support informed decision-making.
Requirements6
- 15-8 years of B2B sales experience, with at least 2 years in a leadership role.
- 2Hands-on knowledge of Bigin and Shopify for CRM and e-commerce workflows.
- 3Proven track record in wholesale, food, or beverage sales, with specialty coffee experience preferred.
- 4Experience in product development and project management, including planning, budgeting, and stakeholder communication.
- 5Demonstrated ability to set and achieve long- and short-term sales goals.
- 6Strong analytical skills for forecasting, data interpretation, and performance reporting.
Salary Insight
$90k per year
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