Director of Marketing - Vertex Education
Overview
Vertex Education seeks a Director of Marketing to lead high-performance student acquisition for Legacy Traditional Schools. This hands-on leader sets enrollment expectations, drives data-focused optimization, and manages agency partnerships. Responsibilities include budget allocation, funnel analysis, and campaign iteration. The role differs by focusing on direct ownership of acquisition outcomes and aligning marketing with enrollment priorities.
What You'll Do11
- 1Build and operate a student acquisition engine with clear performance expectations and ROI targets
- 2Lead external performance marketing agencies and vendors through clear expectations and accountability
- 3Manage marketing budget allocation using performance data to shift resources toward high-impact channels
- 4Establish a disciplined reporting cadence for accurate attribution and funnel optimization
- 5Design and execute high-tempo A/B testing frameworks across creative, messaging, and targeting
- 6Own marketing operations including project management, prioritization frameworks, and execution standards
- 7Develop and mentor marketing teams with clear accountability structures tied to measurable outcomes
- 8Serve as primary lead for public relations and crisis communications to ensure coordinated messaging
- 9Ensure alignment of marketing efforts with enrollment priorities and cross-functional processes
- 10Analyze marketing and enrollment data to identify friction points and drive decision-making
- 11Create playbooks translating test learnings into strategic improvements
Requirements10
- 17+ years of progressive marketing experience with direct accountability for enrollment acquisition outcomes
- 2Proven success owning marketing ROI and funnel performance with budget governance and reallocation capabilities
- 3Demonstrated experience managing external marketing agencies and vendor partnerships
- 4Strong marketing operations expertise including prioritization, workflow design, and dependency management
- 5Ability to lead and develop marketing teams with clear accountability tied to measurable results
- 6Deep understanding of performance marketing principles and funnel optimization with data-driven decision making
- 7Experience in K–12 education or similar regulated sectors supporting student enrollment or demand generation
- 8Bachelor's or graduate degree in Marketing Business or related field
- 9Experience with CRM platforms like HubSpot including lead flow attribution and lifecycle reporting
- 10Senior marketing leadership experience for public relations or crisis communications
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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