Brand Marketing Director, Higher Education & Healthcare
Overview
You will own the creative vision and brand standard for Chamberlain University, one of five accredited institutions under Covista, serving 97,000 students and supported by 385,000 alumni. Reporting to the VP of Marketing, you will translate enrollment strategy into compelling campaigns, direct agency partners, and mentor a creative team. This role stands out because you will shape brand identity in a mission-driven, hybrid environment with 4 in-office days per week, directly influencing healthcare workforce development.
What You'll Do8
- 1Own and evolve the brand platform, including positioning, visual identity, voice, and emotional territory, ensuring consistency across all channels.
- 2Set and enforce creative standards for all marketing materials, internal or agency-produced, to protect brand integrity.
- 3Lead creative strategy for brand campaigns, translating enrollment goals into big ideas and seasonal storytelling.
- 4Direct external agency partners, providing clear, actionable feedback to elevate creative output and ensure alignment with brand guidelines.
- 5Review all brand-facing creative to maintain quality and support enrollment and engagement metrics.
- 6Use performance data and audience insights to refine creative direction while balancing speed and scale in a regulated industry.
- 7Mentor and develop marketing and creative talent, fostering a culture of excellence and collaboration.
- 8Partner with admissions, enrollment, operations, and finance to align creative with institutional objectives.
Requirements10
- 110+ years in progressive marketing or brand leadership, including senior-level creative responsibility.
- 2Bachelor's degree in Marketing, Business, or related field; Master's degree preferred.
- 3Proven track record building and maintaining a distinctive brand across multiple channels and formats.
- 4Successful direction of external agency partners and management of creative standards at scale.
- 5Experience in complex, matrixed, or highly regulated environments, ideally in education or healthcare.
- 6Exceptional written and verbal communication skills to articulate creative vision and provide constructive feedback.
- 7Strong brand and visual judgment across content, design, photography, and video.
- 8Strategic thinking connecting creative decisions to business outcomes, leveraging data and insights.
- 9Proven leadership and collaboration, with ability to influence cross-functional teams.
- 10Strong organizational and project leadership in a fast-paced setting.
Salary Insight
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