Director of Marketing, Multi-Unit Healthcare DSO
Overview
You will build the marketing function for American Dental Companies (ADC), a dentist-led organization supporting 80 dental practices across 15 states. As the first dedicated marketing hire, you will own patient acquisition strategy, unify decentralized marketing efforts, and drive measurable growth. You will report to the COO and partner with executives and practice leaders to scale marketing infrastructure. This role offers the chance to shape the foundation of a growing national organization.
What You'll Do6
- 1Lead marketing strategy across ADC, balancing enterprise priorities with local market needs.
- 2Drive patient acquisition through Google Ads, SEO, Google Business Profiles, and reputation management.
- 3Consolidate agency and vendor relationships, setting KPIs and leveraging scale for better economics.
- 4Build measurement frameworks for patient acquisition cost, channel performance, and marketing ROI.
- 5Partner with doctors and operations leaders to create repeatable marketing playbooks.
- 6Develop scalable processes and tools to support ADC's continued growth.
Requirements7
- 18-10+ years of progressive marketing experience with digital and performance marketing focus.
- 2Proven success in multi-unit or multi-location marketing, ideally in healthcare or dental.
- 3Strong working knowledge of Google Ads, GA4, local SEO, Call Tracking, and CRM.
- 4Experience managing agencies, vendors, and performance-based budgets.
- 5Analytical acumen to tie marketing activities to business results.
- 6Hands-on leadership style comfortable with campaigns, data, and direct execution.
- 7Excellent communication skills for executive and practice-level collaboration.
Salary Insight
$155 - $175k per year
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