Professional Relations Coordinator, Healthcare Marketing
Overview
You will own and grow provider referral relationships for a multi-location oral surgery practice in New York City. You will drive the annual marketing plan, coordinate study clubs and outreach events, and manage digital presence across website, social media, and review platforms. You will work directly with practice leadership and an outside marketing team, becoming the primary liaison for referring offices. This role blends relationship building, event execution, and data-driven strategy to expand the practice's network. You'll see the immediate impact of your outreach as referral volumes grow.
What You'll Do8
- 1Develop and execute the annual professional relations and marketing plan with practice leadership and outside partners, targeting 20% referral growth in the first year.
- 2Build and maintain relationships with 100+ referring providers through regular office visits, follow-ups, and personalized communications.
- 3Coordinate study clubs and educational events for referring offices, managing logistics, content, and attendee experience from invitation to follow-up.
- 4Track referral data in CRM and analyze monthly reports to identify trends and growth opportunities, presenting findings to leadership.
- 5Manage the practice's website and social media content, ensuring patient reviews and testimonials are current and aligned with brand voice.
- 6Design and order marketing materials, including referral pads, business cards, and seasonal gifts, overseeing vendor relationships and budgets.
- 7Respond to patient and provider reviews across digital platforms within 24 hours, maintaining compliance with HIPAA and practice standards.
- 8Represent the practice at local community events, building awareness and strengthening referral partnerships.
Requirements8
- 12+ years in marketing, business development, or customer service, with healthcare or dental experience preferred.
- 2Proven ability to build rapport with physicians and office staff, demonstrating diplomacy and empathy.
- 3Excellent written and verbal communication skills, with professional presence for phone and in-person interactions.
- 4Hands-on experience with Microsoft Office (Word, Excel, Outlook) and familiarity with CRM or practice management software.
- 5Skilled in digital marketing: social media, website editing, and online reputation tools like Google Business Profile.
- 6Strong organizational skills, managing multiple events and deadlines independently with attention to detail.
- 7Ability to interpret referral data and translate insights into actionable marketing tactics.
- 8Comfort with local travel (within 30 miles) for office visits and events.
Salary Insight
$62 - $83k per year
Location
Required Skills
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