Director of Demand Generation VuMedi
Overview
Vumedi is the leading learning community for doctors worldwide. They provide access to the latest clinical knowledge and surgical techniques from global experts. The Director defines strategy to drive qualified pipeline leads and revenue. This is a high-impact operational role focused on technical fluency and results.
What You'll Do11
- 1Own the demand generation strategy and annual plan to support bookings targets across pharma brand teams agencies and biotech advertisers
- 2Build account-level targeting and segmentation for ABM programs across top pharma advertisers and key holding company agencies
- 3Own pipeline coverage conversion rates CAC and CAC payback across marketing-sourced and influenced opportunities as well as BD outreach
- 4Report monthly to the executive team on new business opportunities and bookings
- 5Launch playbooks creative brief templates channel SLAs and reporting cadences that scale across product launches and brand campaigns
- 6Define experimentation roadmap across paid lifecycle and content channels with documented win rates and budget reallocation decisions
- 7Partner with Product Marketing Content BD and Sales to translate positioning into campaign briefs and ensure SDR follow-up converts inbound demand into qualified pipeline
- 8Partner with Marketing Ops on attribution lead routing and platform strategy across HubSpot Salesforce ABM tooling and paid media platforms
- 9Lead conference and event marketing strategy across priority pharma and HCP marketing events including pre-event on-site and post-event programs
- 10Drive awareness and demand for product launches through integrated campaigns spanning paid media content lifecycle and field activation
- 11Manage both digital and field programs while collaborating with Ops and Sales to build a scalable campaign engine
Requirements9
- 15+ years building ETL pipelines with Spark and Airflow
- 23-5 seasons managing cross-functional teams
- 38+ years B2B demand generation experience including 3+ years owning a pipeline number at a SaaS media or healthcare company
- 45+ years experience with HubSpot and Salesforce
- 5AI fluency required
- 6Concrete statements from source such as 'Experience with data tools' replaced by specific examples
- 7Fluency in pharma marketing HCP audiences and the agency ecosystem
- 8Demonstrated ability to pull pipeline reporting and make budget reallocation decisions independently
- 9Experience partnering with Sales leadership and influencing executive stakeholders on pipeline strategy and resource allocation
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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