Digital Marketing & Customer Analytics Manager MGM Resorts International
Overview
Lead data storytelling across digital marketing platforms driving growth for MGM Resorts International. Transform complex digital data into actionable insights influencing strategy optimization and investment decisions.
What You'll Do9
- 1Analyze and present strategic insights from digital marketing campaigns and growth initiatives translating findings into actionable recommendations
- 2Query and analyze complex datasets uncovering trends in campaign performance attribution A/B testing and digital customer behavior
- 3Lead coach and develop a team of analysts establishing best practices for measurement digital engagement analysis and reporting accuracy
- 4Prioritize initiatives and build roadmaps for measurement tagging testing and experimentation to deepen understanding of customer engagement drivers
- 5Design develop and maintain Power BI and Adobe dashboards delivering real-time insights into campaign performance and cross-channel attribution
- 6Serve as subject matter expert on digital media measurement across platforms and partner ecosystems
- 7Support development of standardized methodologies and governance improving media spend effectiveness across brands and business units
- 8Conduct ad-hoc analyses answering critical business questions and explaining trends or anomalies
- 9Partner cross-functionally to analyze and present strategic insights from digital marketing campaigns and growth initiatives
Requirements11
- 1Bachelor’s degree required
- 22+ years of prior relevant professional experience
- 3Experience writing and executing code such as SQL Python Azure Databricks
- 4Hands-on experience with digital analytics tools such as Adobe Analytics and/or Google Analytics
- 5Strong analytical and quantitative skills assessing financial and business impact
- 6Proven ability to identify problems quickly and deliver data-driven solutions
- 7Strong understanding of digital traffic drivers data visualization and analytical problem-solving
- 8Ability to think critically anticipate challenges and identify tools or resources needed to succeed
- 9Excellent written verbal and presentation communication skills
- 10Ability to manage multiple projects and priorities in a fast-paced high-pressure environment
- 11Strong attention to detail with commitment to accuracy consistency and quality
Salary Insight
Salary not disclosed in listing
Location
Required Skills
Similar open positions
Explore active roles that match your skills and interests.
Marriott International, Inc
VerifiedSenior Manager Digital Analytics Marriott
Lead analytics strategy for digital products and roadmap prioritization. Serve as trusted advisor to product and technology leaders. Analyze customer behavior and platform performance to drive business decisions. Differentiate by shaping high-impact opportunities through data-driven insights.
MGM Resorts International Operations, Inc.
VerifiedSenior Data Engineer MGM Resorts
The Senior Data Engineer leads technical leadership in architecture development and operational management of enterprise data platforms at MGM Resorts. This role owns design delivery of scalable production-grade data integration solutions and drives stakeholder alignment.
DVA DaVita Inc.
VerifiedDirector Marketing & Communications Analytics DaVita
Leads integrated analytics and measurement capability to drive experience insights and strategic decisions. Owns analytics products and governance while collaborating with cross-functional teams. Creates clear narratives linking data to business outcomes.
INSPYR Solutions
VerifiedSenior Business Intelligence Analyst, Digital Analytics & Data Visualization
You will own performance measurement for digital enhancements and product experiences at a national scale. You will support the Digital department by translating complex data into actionable insights for stakeholders. You will work with SQL, Tableau, and Power BI to build dashboards and analyses that guide business decisions. This contract role offers direct impact on mobile and online product strategy.
KDS Kohl's, Inc.
VerifiedSenior Digital Customer Analytics Analyst Remote
Lead identification and communication of business insights by analyzing digital customer funnel and performance data. Analyze and interpret data to develop stories that support critical business decisions. Remote position with occasional onsite requirement in Menomonee Falls WI or New York City. Drive optimization of digital channels through deep-dive analyses and stakeholder collaboration.
System One
VerifiedSenior Business Intelligence Analyst, Digital Analytics
You will drive digital performance insights for the Digital department, measuring mobile and online application enhancements that serve millions of members. Your analyses will guide business strategy for BI solutions and experience optimization. You will work with Product, Marketing, and Contact Center teams to deliver dashboards and reports that shape digital adoption and self-service outcomes. This contract role offers hybrid flexibility across Virginia or Florida locations.