Digital Marketing Analyst, Web Analytics & GA4
Overview
You will own web analytics strategy and execution for GAF.com and related sites, driving data confidence for stakeholders. You'll lead tagging, QA, and reporting with Google Analytics 4 and Looker Studio, partnering with cross-functional teams. This role offers high visibility and the chance to shape data-driven decisions at scale.
What You'll Do7
- 1Build analytics strategy and key metrics with web, IT, and integrated marketing teams.
- 2Lead campaign tagging with GA4 and campaign URL builder, ensuring accurate tracking.
- 3Direct analytics vendor priorities, managing implementation backlog and QA testing.
- 4Conduct tagging audits and data integrity checks to ensure precise data collection.
- 5Troubleshoot cross-domain tracking gaps and console errors with technical teams.
- 6Create ad hoc performance reports and dashboards using Google Looker Studio.
- 7Document best practices and train teams on analytics tools and processes.
Requirements7
- 13-5 years in digital marketing and analytics with GA4 and Universal Analytics.
- 2Bachelor's degree in Marketing, Communications, or related field.
- 3Proven skills in problem identification, resolution, and data analysis.
- 4Strong planning, organization, and time management abilities.
- 5Excellent attention to detail and decision-making in fast-paced settings.
- 6Self-motivated, proactive, and effective with allotted time.
- 7Collaborative across stakeholder groups, with clear communication to all levels.
Salary Insight
$64 - $88k per year
Location
Required Skills
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