Digital Analytics Manager, Ecommerce & CRO
Overview
You own digital analytics across Dollar General's ecommerce platforms, driving engagement, adoption, and retention for myDG Delivery. You partner with IT, contractors, and the Digital Product team to ensure data integrity for Digital Coupons, Offers Gallery, and Loyalty. You translate complex data into clear recommendations for leadership and cross-functional teams. This role shapes the digital strategy for a leading retailer.
What You'll Do7
- 1Build and maintain executive dashboards and KPI frameworks for ecommerce performance using SQL and Tableau.
- 2Design and implement analytics tracking and event measurement with Google Analytics and Adobe Analytics.
- 3Partner with UX and product teams to run A/B tests using Optimizely and analyze conversion funnels.
- 4Evaluate acquisition channels and digital shelves to optimize search and campaign performance.
- 5Develop customer segmentation models and lifecycle analyses to drive retention and growth.
- 6Own data validation and reporting accuracy with technology teams, ensuring clean Snowflake data.
- 7Communicate insights to marketing, merchandising, and operations to influence strategy.
Requirements8
- 13-5 years in digital analytics, ecommerce analytics, or marketing analytics.
- 2Experience supporting B2C ecommerce, retail, DTC, or omnichannel businesses.
- 3Proven ability to analyze digital customer journeys and conversion funnels.
- 4Hands-on experience with Google Analytics, Adobe Analytics, and SQL.
- 5Experience with data visualization tools like Tableau or Power BI.
- 6Familiarity with A/B testing platforms such as Optimizely or VWO.
- 7Knowledge of tag management systems like Google Tag Manager.
- 8Bachelor's degree in a quantitative field.
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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